I see the benefits of the rebate marketing model

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2012 Ma Yun and Wang Jianlin billion gambling about a big uproar, MA predicted that in a decade after E-commerce will replace offline retailers. Let us not mention the result, but the wager is enough to show the speed of the development of E-commerce is amazing. In this economic background of transition, rebate network as a special marketing model also appeared in the public. The appearance of any thing has its two sides, the rebate net is no exception.

The advantages of the rebate Network marketing model are the following three points:

First: As a marketing tool, it can increase the flow of stores and volume to a certain extent, so that businesses gain more benefits for businesses to win more new customers.

Second: It is a marketing model with less effective investment. If you choose a professional reputation of a good return to the network to cooperate, then only need to invest a small amount of money can see good results, compared to the traditional marketing model, the return of the benefits of the net win the marketing model more easily closer and the distance between consumers.

Third, as a third party between consumers and businesses, rebate network played a role in a connecting link, and to a certain extent, consumers can provide the necessary advisory services. And this saves the merchant's time to a certain extent, lets the turnover time greatly shorten.

Rebate NET as a marketing way its advantages are obvious, but its disadvantage is inevitable. And its disadvantage mainly in the following three aspects:

First: As the return of the net is a third party, so as a business to a certain extent, and can not be fully controlled, and in this case, once the rebate network and consumer disputes, it will inevitably affect the relationship between merchants and consumers. This disadvantage cannot be eliminated.

Second: The profit is low, the rebate net presents the instability. In recent years, the speed of the return of the network is obvious to all, large and small rebate net like mushrooms. These rebate net has the steady development, also has the decline to defeat. Its instability will, to some extent, damage the interests of the business.

Third: the rebate net and the merchant performance price difference causes the customer the swing sex. Consumers will have a kind of thinking of wool in sheep, when rebate net rebate to consumers, rebate net itself to extract a part of the profit, then there will be some consumers doubt whether the business is to raise the price of the commodity itself, and this will lead to the customer's swing.

Rebate Website Marketing model is a double-edged sword, businessmen can not be boasted of the hype effect of the publicity, can not blindly reject the new marketing model. As Mr. Lu Xun said, take its essence to its dross.

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