I @soho: How to choose the best keyword

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As long as there is a network, as long as there are search engine, there will be a keyword-oriented research and analysis: Users use keywords to the search engine to submit information requests, search engine based on the key words on the network information sorting collation, and we use the keyword to provide content to netizens.

Bilin is not an industry expert, so the argument is not rigorous, just want to express a meaning: keyword research and selection is any SEO and SEM activities in a crucial step.

And consider keyword choice is correct or not the standard is roughly two: the ultimate import flow value and goal reached when the amount of manpower and material resources.

Four words summary is "half the effort"!

Unfortunately some of the keywords, although can quickly achieve the purpose of optimization, but the search is low, bring a close to zero, such as some super long tail, and some keywords, although the prospect is attractive, but no teamwork, no Yinianbanzai (the most optimistic time estimate) will have little effect.

The ideal state may be the dynamic balance of "matter" and "work".

Understanding Kei (Keyword Efficiency index keyword Efficiency index)

Whether you have the concept of Kei in your head, Bilin believes that most people will take into account the two basic considerations, the number of searches and the number of times they choose keywords, and Kei's calculations are based on these two factors.

English SEO blog seo in practice keyword Tutorial: shortlist your keywords share his calculation Kei method:

Search Volume (SV) represents the number of daily searches, you can choose any trusted index tool to extract the target keyword SV value, such as Chinese site we can refer to Baidu Index, English site can use AdWords keyword tools. In a few days Bilin will share english seo commonly used keyword tools.

Competition (C) performance target search engine has been included in the number of related pages, this can be found in the upper right corner of the search results page.

Relevance (R) is a fixed number from 1 to 3, which is an artificial grading of the conversion effect of the target keyword.

For example, "ticket" this keyword in Baidu's kei calculation result is 1.26, the following figure is the calculation process.

In general, keywords with a kei value below 10 are not ideal.

In addition, although a variety of keyword tools to search the number of times there is water (do not be fooled by Baidu Index), but on the same basis data, carry out different keywords of the horizontal comparison is still credible.

Design your own kei and expand the efficiency of keyword selection

Through this basic Kei calculation formula, we can carry out basic keyword selection, but only consider the number of collection and search times can not fully measure the efficiency of the keyword, the following factors also affect the keyword Efficiency index:

1, Baidu to promote the number.

2, the right sponsor number

3, search results home site number

4, Brand hint

5, key words of the continuous force

... ...

Single from the ranking said, SEO is absolutely not hit PPC, especially for Baidu, in the search results of the first page appeared 10 promotion site is not surprising, in the limited visual range of users are PPC site crowding out, talk about the natural ranking of SEO is meaningless.

The same is true of the number of sponsors on the right, but it has limited impact on the search results on the left.

Another indicator that needs to be taken into consideration is the number of two-level directories and how many are final content pages in the home page of the search results. If the search page for a keyword is mostly content pages, then you have a higher probability of optimizing your site's root directory.

There is also a point is the brand hint, now whether Google or Baidu, the brand official site has a certain privileges to deal with, this is the symbol of search engine evolution, also said that no matter how much you spend on SEO efforts, may always be unable to reach the first place in the brand keyword. Sometimes PPC doesn't work either.

The last is the constant force of the keyword. Many keyword search frequency fluctuations are very intense, such as some news related keywords, a lot of times the sudden rise in the index is only temporary, so try to choose the time range of a larger average as the number of daily search, to avoid the appearance of SEO results found that the index has plummeted.

In summary, we can add the above index to the Kei formula, or consider the above factors when comparing the kei calculation results.

In comparison, Bilin is more inclined to the latter, because the above several factors to quantify is a very difficult thing, the least point is that the more Baidu to promote more easily weaken your efforts in the SEO, but also said it is a high conversion rate of the key words.

Original address: http://www.wosoho.com/keyword-efficiency-index/reprint Please specify from: I @soho net Earn blog.