"I want to attract the national electric dealer to Dongguan registration"

By the Dongguan Bureau of Economic and Information technology, Nanfang Daily Dongguan office, Nanfang Daily official website South Network held jointly by the Huo online "new Dongguan goods" selection of the network interview activities held yesterday, the South network to the activities of the whole live broadcast.

Dongguan Mayor Cheng, the Southern Press media Group deputy editor-in-chief Wang Zhilin attended the event. On the topic of "new Dongguan goods" and Dongguan e-commerce development, Wang Lin vice editor-in-chief of the scene interviewed the mayor of Cheng.

Cheng and business representatives, online friends talked about Dongguan E-commerce support policies and development prospects. Wang Hung Lin Vice editor-in-chief released the Huo Online line "New Dongguan," The list of three awards winners.

At this point, Huo Online "New Dongguan Goods" selection event successfully concluded.

Co-ordinating: Xiaokairun Wang: South Daily reporter Wang

Key words: Enterprise "net" "online line" to promote the sales of Dongguan

Nanfang Daily: As the beginning of last year, the province to vigorously develop e-commerce important hand, "Huo online" in Dongguan effect how? How many electric business platform, Online mall, shop selected? How many traditional manufacturing enterprises have been promoted "net"?

Cheng: "Huo Online" has real value in Dongguan. Compared to other cities, Dongguan has more needs for "Huo online", which is very important to Dongguan Municipal committee and Municipal government.

I have a set of data here: Dongguan declaration "Huo Online line" business has more than 300 enterprises, the actual driving enterprises more. As far as I know, the more than 300 enterprises entering the list, driven more than 10,000 enterprises that have not played e-commerce before, "net", the enterprise actually felt the benefits of E-commerce, I also really feel the new business of E-commerce and marketing methods effect is obvious.

Dongguan 2011 E-commerce turnover of 160 billion yuan, 2012 "Huo Online" after the launch, reached more than 180 billion yuan. Through this activity, increased the turnover of more than 20 billion yuan. This number is my own comparison, probably not quite complete.

Objectively speaking, "Huo Online" has really promoted the sales of enterprise products in Dongguan.

Key words: processing trade e-commerce to promote manufacturing transformation and upgrade

Nanfang Daily: Dongguan is a manufacturing city, Dongguan mainly processing trade, has been in the industrial transformation and upgrading. We feel that the "Huo online" activities should be held to promote the transformation and upgrading of Dongguan industry. What role does electronic commerce play in the transformation and upgrade of Dongguan?

Cheng: The development of electronic commerce is an important booster for the transformation and upgrading of Dongguan industry.

Up to last year, Dongguan has 13,000 foreign-funded enterprises, 130,000 manufacturers. So many businesses are also uneven. Today's two companies are very good, but Dongguan is the vast majority of small and medium-sized enterprises. The advantage of small and medium-sized Enterprises is "Stoding", but its weakness is less resources, can use the platform less.

The more developed the manufacturing industry, the higher the cost, the lower the profit, the more money is also taken away by the intermediary. E-commerce reduces the intermediate link, the enterprise profit margin increases. In the economic situation last year, E-commerce for these enterprises to obtain a certain profit space.

Second, the Dongguan processing trade is the whole of Guangdong first, last year, the transformation and upgrading of processing trade enterprises have 4,000, the new brand name enterprises have 1600.

Dongguan is an industrial transformation and upgrading of the Model city, the former products completely exported. Last year, we stepped up efforts to make Dongguan's businesses as domestic as possible. Our GDP growth may not look good, only 6.1%, industrial output growth of 5.6%, but the domestic product growth of 16%. Encourage domestic sales, E-commerce is our best platform.

Third, Dongguan's products, the vast majority of furniture, hardware and other traditional products, these products are less profitable. Through E-commerce, these goods into ordinary people's homes, corporate profits have increased.

People say, "Far look is goods, close to see is Dongguan goods." In any case, for traditional manufacturing enterprises, E-commerce has greatly facilitated their transformation and upgrading.

Key words: Regional impact e-commerce polished "Dongguan manufacturing" business card

Nanfang Daily: What is the impact of "Huo online" on the region?

Cheng: Dongguan is a famous manufacturing city. When I was working in Shenzhen, I heard that the Guangzhou-Shenzhen high-speed (600548, share bar) Road traffic congestion, the United States electronic goods on the price, Dongguan has a great influence on the international manufacturing market. But our manufacturing influence is bigger, we use the foreign brand, foreign technology, the most profit is the foreigner earned.

Now, our 130,000 companies want to create their own brands. For example, Dongguan, the creation of the department, the original is to do power tools. Two years ago, through E-commerce, the acquisition of 8 world brands, now the creation of the division, in the domestic industry among the first.

Enterprises through E-commerce brand, through online marketing, to achieve the transformation of the enterprise upgrade, but also greatly consolidate the brand, promote the brand. Now Dongguan is the only country to determine the quality of Guangdong province model city, E-commerce polished the "Dongguan manufacturing" this business card, but also for the city of Dongguan has established a good brand.

Key words: Policy measures talent and environment complement each other

Nanfang Daily: The competition to promote E-commerce is fierce. In terms of e-commerce development, what measures has the Dongguan government adopted, what policies have been introduced, and what measures have been taken?

Cheng: E-commerce This new business state, fundamentally need to do two things, one is the talent, one is the supporting environment. Have the talent, can do electronic commerce; The two are complementary.

From the talent aspect, develops the market on the net, promotes the product on the net, the request to the talented person is not inferior to our entity market. They want to understand social psychology, to understand sales methods, sales knowledge. They are not simply understand it technical personnel, but a kind of intelligent marketing talent.

Dongguan's current talent policy depends mainly on enterprises. It is no good for the government to recruit people. Easy to recruit talent is very willing to cost, from the global recruit 20 postdoctoral, but also vigorously cultivate high-end talent.

For the E-commerce policy, I personally decorate, request hurriedly promulgated an E-commerce implementation advice. The first thing I went to Dongguan was to force everyone to come up with this idea.

I thought a few things about the implementation of the opinion. The first is financial support. In the use of E-commerce enterprises, consider giving enterprises to share promotional fees. For example, the Enterprise Internet promotion fee to spend 100 yuan, I will give the enterprise 50 dollars.

Second, online Enterprise registration. This is one of the things that I really want to do. I think, can minimize the registration limit, the national E-commerce enterprises are attracted to Dongguan registration.

Now, the world's E-commerce enterprises, because of the lack of registration and other reasons, customers can hardly know it is true, online fraud, fraud, disputes are many. Through the online technology, do not need registration fees, registered to me here, even my business. I set up a database, manage according to law, improve your credit, sell the products of Dongguan. Suppose that there are 300,000 companies registered in Dongguan, each home to sell me 100 yuan, what is this concept?

Nanfang Daily: In building E-commerce logistics, what are the ideas of Dongguan?

Cheng: E-commerce ultimately look at the distribution, no distribution is failure. When it comes to logistics, now large electrical business enterprises in Dongguan looking for plots to do Logistics Base, Suning appliances (002024, shares bar) is ready to put a logistics center in tea, there are a number of world-renowned enterprises to the logistics center located in Dongguan. But it's not like you want to come, the government should choose the right choice. In this regard, we very much need to study in Shenzhen. In the future, the government will certainly take more policy guidance.

In addition to the improvement of logistics and quality, to improve customer satisfaction, but also pay attention to the credibility of the network products, that is, the quality must pass. I consider that the business registered in Dongguan is guaranteed by the Government. If there is a problem with the products sold, the government helps consumers to recover their rights.

We have done a five-year Dongguan E-commerce planning, so that the E-commerce in Dongguan in the future competition, there is our unique commanding heights, have our own market share. The plan will soon be approved and officially released by the city government.

"New Dongguan goods" Selection Hall of Fame

Guangdong Bin Hao Travel Products Co., Ltd. Dongguan Rong Cake Home Co., Ltd.

Dongguan jinhe Industry co., Ltd Dongguan Fashion Co., Ltd.

Dongguan CSG Photovoltaic Technology Co., Ltd. Dongguan Ochis Technology Co., Ltd.

Dongguan Battery Technology Co., Ltd. Dongguan new Red Yang Furniture Co., Ltd.

Dongguan Shoes Group Co., Ltd. Guangdong Easy Special Power Co., Ltd.

Ten Most Valuable products (manufacturing enterprises)

Dongguan jinhe Field Industrial Co., Ltd Goldenfield home series chassis

Dongguan Rong Hua Cake Home Limited

Dongguan Forward Electronics Co., Ltd Leo Electromagnetic oven

Guangdong Alpha Power Technology Co., Ltd. UP140 power protection device

Dongguan Adhesive Polymer Materials Research Co., Ltd. Water base

Dongguan Baby Photoelectric Co., Ltd LED Tube Lamp

Dongguan Ochis Technology Co., Ltd. "micro-solar" LED bulb light

Dongguan Photoelectric Technology Co., Ltd. LED street lamp

Dongguan Garments Co., Ltd. "hand-rocking British royal lineage" denim jacket

Dongguan Fashion Co., Ltd. Fashion (Section No.: 6245312)

Netizen Ten Heart Water Dongguan goods

Dongguan Garments Co., Ltd. Dongguan Xingyu Optoelectronic Technology Co., Ltd.

Dongguan Rong Hua Bakery Co., Ltd. Dongguan Home Products Co., Ltd.

Dongguan Materials Technology Co., Ltd.

Dongguan According to TIME Table Co., Ltd.

Dongguan Optoelectronics Technology Co., Ltd.

Dongguan Battery Technology Co., Ltd.

Dongguan Battery Co., ltd

Dongguan Drinking Water Equipment Co., Ltd.

2012 "Dongguan Network Line Story" Top 10

News background

"Huo Online" is the 2012 by the Guangdong Provincial People's government sponsored by the Provincial Economic and Information Committee to undertake large-scale projects. Through a series of "Huo online" activities, to promote the production and marketing docking, expand network transactions, promote the Guangdong electric business platform, to build a strong E-commerce province and so on.

The Southern Press media group has carried out a series of activities as a member of the project Organizing Committee. The "New Dongguan Goods" selection, is to cooperate with Dongguan People's government, in the "Huo online" activities to build Dongguan samples.

"New Dongguan Goods" selection is divided into three awards, are the top ten most valuable products, users of the ten hearts of Water Dongguan and 2012 "WAN-goods network line story."

The selection activities are divided into four stages: launch collection, enterprise voting, offline review and high-end network interview and selection results. More than 160,000 netizens voted, and from Alibaba, Jingdong Mall, Suning easy to buy, where the customer prudential products, the only products such as the electric business giant's 5 experts, as well as from the southern Daily, southern Metropolis, 21st century Economic reports, Southern Weekend media, such as 7 media experts, together elected the winners of the three awards.