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The current network advertising a variety of sizes, DoubleClick recently incredibly several 10,000 different types of advertising and size is being used online. This makes advertisers difficult to choose in terms of price and form, which directly affects their investment in online advertising.
The United States Interactive Advertising Agency (IAB) and the European Association for Interactive Advertising (EIAA) recently released a six network advertising format of the tool box, the hope that the network media as a standard, so that the work of media planners easier to carry out, promote online advertising sales.
In these 6 formats, in addition to the 4 "generic ads" formats released last year by IAB: 160x600, 300x250, 180x150 and 728x90, the newly announced 468x60 and 120x600 (Optimus) 2.
IAB said this is another watershed in the development of Internet commerce. The 6 sizes will become the core advertising format for the entire European market site, which can be used by advertisers in all European network media, which could not have been done before.
IAB in July that he wanted the internet advertising industry to discard some old, outdated advertising formats. But the proposal has been opposed by some online media, as some of the smaller, lighter formats that have been discarded still have their place, especially if a large number of users still use narrowband Internet access, too restrictive "standards" can stifle flexible innovation.
As a result, IAB and EIAA's toolkit has a compromise effect over the release of the "General advertising package"-to achieve their goal of reducing the size of their ads, reimpose industry norms, and not to let online advertising media protest too loudly.
