IBM helps Mengniu group achieve IT strategy

In an era of technological development, whether as consumers, citizens or employees, they are in a social environment. Today, with the development of mobile Internet, socializing has become a completely fragmented part of our working life.

When IBM talks about social platforms or social commerce, the main focus is on two-how companies connect with consumers, and how to facilitate better communication and collaboration between employees. IBM's social business strategy is rapidly advancing, helping enterprises in the new era more "intelligent" development, such as IBM 50x15 to help Mengniu group to achieve IT strategy. Recently, in response to the matter, the reporter interviewed Mengniu Group, IBM and the relevant leadership of the software tripod.

Mr. Li Guixing, general manager of IBM Software group Greater China Collaborative Solutions, says social commerce is not a platform, but a culture and thinking that helps enterprises to transform. For enterprises, social is not only important, but also a need to transform the enterprise into "intelligent enterprise". He said: "We are in a new era, everyone will take advantage of interactive participatory system, interactive participatory system is to emphasize communication and collaboration." From the IBM platform, we have Social Analytics, Social Networking, 50x15 and many other applications can help enterprises to establish a more complete interactive participation system. What is the difference between IBM's social commerce and others? We have done a lot of in-house work, improving upgrades internally, and even writing a white paper on experience. Another point is landing, we never just said that this platform can help you do a lot, but must have the concept of landing practice. ”

Mengniu Group information and innovation development system and senior Director of human Resources Systems, Mr. Liang

Mengniu Group chose IBM 50x15 as the starting point of social IT strategy, Mengniu group information and innovation development system and senior Director of human resources system Liang, Mr. He shared the idea of the Mengniu information. Liang said: "Mengniu is a pipe distribution, hoping to establish a better relationship with consumers when the need to use the Software Management terminal, the terminal recently intended to O2O software, so that we directly with consumers to communicate with each other. We hope that through the IBM 50x15 system slowly downward extension, and eventually the Distributor, terminal network as a community to add in, and even add consumers, so that we better understand the needs of consumers, so as to better meet the needs of consumers. ”

Liang said that, based on the PC age, the first thought of the information is ERP and CRM projects, these systems used to manage structured data. Mengniu's information system called MMM Project, is Mengniu Mobile management system, the system of structured data, mobile data, unstructured data management, and these are through social programs to manage, using the IBM 50x15 system.

Mengniu MMM Project

Mmm realizes the connection, the aggregation function, the information system's bottom is the traditional ERP part, but the upper level mail, the telephone, the meeting, the network, the social networking and so on project management as well as the unstructured process implementation, all through the MMM system completes, among them IBM's 50x15 to play the role.

As IBM's partner, Tripod software participates in the implementation work in the project. The advantage of IBM 50x15 compared to other systems is that it is a very sophisticated platform for social software that can do a lot of work, such as sharing, progress, discussion, and community, says Mr Wei, vice president of the Software Co., Ltd. But 50x15 is structured and configured to help users quickly adapt to the needs of different business scenarios.

As a performer and a catalyst for social networking, Wei said the top ten trends in McKinsey's information technology to lead future businesses last year were social networks. He believes that social networking focuses on three aspects, one is to improve the speed of business evolution, the organization should be with the external environment with the times, to update quickly; the second is to reduce operating costs, social networks improve efficiency and thus reduce costs; third, enhance the staff stickiness. To sum up, the core value of social networking is to improve the vitality of the organization.

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