IBM: People are at the heart of business processes

According to incomplete statistics, an average of 4 trillion U.S. dollars a day circulated on the global market, generating very large transaction data, resulting in more than 10 billion market messages being processed by the global trading system every day. At the same time, Because of the lack of effective information management methods, over 400 billion kilowatt hours of electricity are directly wasted every year in energy consumption. It is estimated that at least 78% of CIOs have made it clear that they hope to improve their current methods of using and managing data. As much as 80% of the 15PB data that is increasing every day are unstructured data, It also puts immeasurable pressure on professionals to understand and analyze - all of the realities that businesses are now facing.

"There are more than 15PBs of information added each day in the world, most of them are unstructured data, which is often found in different locations and across heterogeneous environments," said Lin Yin, Human Resources Director, IBM Greater China, in an exclusive interview with 51CTO When it comes to: "The Information Integration Platform helps IBM to access and distribute information itself; it then leads to valuable insights through data warehousing and information analytics." IBM has undergone major business transformations over the past decade, Warehouse and business analysis software, the proper management and use of information is the way IBM transforms data into valuable information.

Lin Lin, director of human resources, Greater China, IBM Behind the massive information, in fact, more emphasis on IBM's solution is human power. "Social business approach allows businesses to make full use of" people "the most valuable asset," said Xu Gang, IBM Lotus technology manager in Greater China, shared: "Social commerce tells us that people are at the heart of business processes and social Businesses and businesses need to become more transparent, providing reliable information, best practices, and expertise that can be more easily discovered and reused. The social commerce model will make the feeling of employees and customers more recognized and compromised Empowered to be more creative and caring about business goals, products and services; and to respond more flexibly and quickly to customer needs. "

IBM Greater China Lotus Technology Manager Xu Gang

IBM provides business-focused social collaboration solutions that include integrating blogs, wikis, bookmarks, tags, online meetings, and more into email and calendars, delivering through the cloud, and aligning day-to-day work environments and applications. Social Collaboration Application development provides servers and toolkits built on an open architecture that allow users to integrate the right capabilities into existing or new business applications. Unified Communications incorporates real-time collaboration services, as well as network and rich client software middleware to create a unified user experience that allows customized, personalized and secure customers, partners, and other internal and external users to access the company's Information, social interaction, processes and transactions. At the same time, mobile applications in the enterprise have become an important part of the evolution of computing. Mobile has brought new business models to enterprises and become more and more business users' habits and needs. IBM released a 2011 Global CIO research report shows that mobile solutions, cloud computing has become a CIO to obtain insight into the data from the weapon. In the past 2011, global smartphone shipments reached 487.7 million units, surpassing PC shipments for the first time. Canalys, a market research firm, also notes that smartphones are about to take the place of PCs to take the lead or to start a new era. IBM's recent acquisition of WorkLight, a mobile application development and infrastructure software provider, has also become an important part of IBM's mobile strategy. WorkLight helps businesses develop and promote HTML5, mobile middleware and localization applications, as well as provide security, data management and analytics services. Deliver a better customer experience for cross-platform devices with HTML5. In the future, IBM will provide enterprises a comprehensive solution of terminal-to-terminal solutions for mobile applications, secure management of software and devices, and mobile data analysis. Among the various capabilities that IBM offers to businesses, the power of back office consolidation and analytics takes up an absolute advantage. User Experience, and Overall Security, Performance Design From IBM's own point of view, users already have employees in a consistent, easy-to-use way with simplified, standardized processes.