IBM will continue to focus on customer transformation

Today, the first IBM Smart Business Summit was held in Shanghai . At the conference, IBM unveiled a series of important strategies and key measures to be implemented globally and locally in the future, shared the latest technology trends in smart business, and used the information technology to capture changes in customer behavior, grasp market context and realize smart business. In one issue, IBM conducted in-depth analysis and communication with customers and partners from a number of industry sectors including retail, telecommunications, finance and manufacturing. Among those attending the event were Chen Xiaoming, deputy director of the Shanghai Municipal Commission of Commerce , Qian Qun, chairman and chief executive officer of IBM Greater China Region, and Craig Hayman , general manager of IBM Software Group Global Industry Solutions .

Mr. Qian Qun, Chairman and Chief Executive Officer of IBM Greater China Region, said at the meeting: " In the era of market-oriented customer, smart business will profoundly change the business model and completely open up the marketing, sales, operation and supply chain, Integration, which is more conducive to enterprises to open up new markets, real-time adjustment of marketing programs based on customer feedback, real-time understanding of buyers behavior, to provide better services, and to achieve the estimated warehousing, supply chain and sales, reduce operating costs .In addition, wisdom Commerce will also lead to major changes in front-office and back-office systems that will drive the role of the Chief Marketing Officer ( CMO ). "IBM is the only vendor in the industry capable of providing a complete IT solution and service to the increasingly complex e-commerce overall lifecycle . IBM also recently completed the acquisition of Emptoris, extending the cloud-based analytical insight solution that can provide intelligent supply chain and procurement, inventory management to help enterprises to strengthen and improve cost-effectiveness.   At the meeting, IBM also announced that the joint Chinese University of Hong Kong and Shanghai Jiaotong University jointly promoted the EMBA Program in Smart Marketing and introduced the latest smart business and scientific marketing concepts and best practices from the industry into the teaching programs of colleges and universities. This is the first time that through the combination of universities and enterprises, we have jointly developed a set of courseware for EMBA research and set up a teaching model that combines theory with best practices around customer-centric data mining and marketing technology management. It will help EMBA students integrate information and technology into marketing, improve marketing effectiveness and address important marketing issues in business development.   Since its launch in April last year, Wisdom Business Solutions has been in various industries such as finance, retail and logistics. At the meeting, IBM shared some of the classic cases in China, including helping Taiwan's Yushan Bank set up a marketing application platform through Unica- based smart business solutions to take full advantage of customer analysis capabilities to enhance core business and implementation efficiency and speed; helping the government Wells Department Store built e-commerce platform to accelerate the transformation of business models, and comprehensively into the field of e-commerce and better serve its customers. Mr. Li Yongcai, Business Solutions Business Solutions, Greater China, IBM Software Group, said: " According to a survey conducted by IBM 's Global CMO in 2011 , global corporate marketing executives have realized that their interaction with customers has taken a significant Change, while the standards for appraisal marketing are also changing, and the Chinese market is more irreversible and profoundly complex. IBM hopes to work with unique global consolidation of enterprise resources, leading edge technology and comprehensive solutions More partners to help Chinese enterprises grasp the opportunities in the current digital era. "