Ibmpreschern won "The Best business-to-business Digital marketer of the Year"

Http://www.aliyun.com/zixun/aggregation/10961.html, vice president of the San Francisco---IBM group responsible for North American demand activities, ">matt Preschern was awarded the title of the best business-to-business digital marketer of the 2012."

This year, Preschern in the "Intelligent Earth" campaign to use digital platform to promote IBM's hardware and software and services, his efforts have been recognized.

"We want IBM to be part of the IBM brand," Preschern said of the social eminence. "In this event, IBM employees use social media to build the IBM brand."

Alison Engel, the neighbour's global marketing director, revealed a new study by a neighboring guest in a luncheon opening speech that surveyed the business elite's use of social media.

Online surveys of more than 6,000 customers around the world provide data support for this study. "Users spend time on personal networks for distraction; users spend time on professional networks to invest," Engel said. "Users use professional networks to tap content (to help them later), to get inspiration (better put into work), and to focus on the brand upgrades they are interested in. ”

The study found that for professional users, the most valuable content in social media was career information, followed by brand upgrades and then in current news. "Users have deep feelings about professional social networks, just as they have deep feelings about the social media of the consumer." "Engel said. She cites Cisco, Citibank and IBM as examples of how business-to-business marketers use content, neighborhood and brand upgrades to interact with target audiences.

During the awards campaign, several of the best digital marketers of the year also discussed their use of social media, mobile technology and other networking technologies.

"Business is social," says Linda Boff. "Linda Boff is General Tepco Co. Is the global executive director for digital, marketing and design, and the best marketer of the year. Linda Boff is Preschern's award-winning guest.

Boff said GE has been successful in using Instagram to interact with target groups this year. GE is one of the 5 top brands in Instagram, with more than 100,000 fans.

"Mobile phones are important to carry out activities. "Dell's digital marketing executive director, Rishi Dave, said. Dell has developed active mobile apps and evolved them into games that allow participants to win prizes and share them with other users.

Dave and other members point to some of the challenges facing mobile marketing. "The first challenge is the global coverage of mobile phones," he said. ”

Pam Didner, global integrated marketing manager at Intel Group, agrees. "Intel is a global company, and it is difficult to launch a mobile phone that is headquartered and radiates from around the world." "Headquarters needs to be coordinated with local offices," she said. ”