IBM's new cloud-based Web analytics tool

According to foreign media reports, IBM recently launched a Web analytics tool, combined with its existing based on B/s architecture of professional data measurement and analysis tools coremetrics and Marketing Analysis Services Unica. IBM spent last year 4.http://www.aliyun.com/zixun/aggregation/19203.html ">8 billion dollar acquisition of UNICA to help companies analyze customer data and forecast their needs and actions, In addition to the acquisition of more than 1500 customers, IBM last year also acquired the Internet Analytics software company Coremetrics, but two companies have not disclosed the terms of the agreement on the merger.

IBM combines the features and services of these two companies, creating a product that links analytics from a variety of platforms, including web and social media networks, to marketing operations. IBM has taken a long name for the new tool, IBM Coremetrics Web analytics and Digital Marketing Optimization Kit (IBM Coremetrics Web Analytics and Digital Marketing optimization Suite), this tool will be a cloud-based web-based analytics tool.

IBM says it will be able to provide its customers with a hybrid system that stores click-stream data in the cloud and makes it available to businesses. Users of the system will be able to access the tool through a variety of platforms, including smartphones. The kit not only captures data from the site, but it also extends to other digital marketing, including e-mail and display ads.

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