ICANN may open exclusive top-level domain for enterprise

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Beijing Time June 20 Noon news, the Internet name and digital address distribution agencies (hereinafter referred to as "ICANN") will be held in Singapore in Monday to discuss whether to open to enterprises in addition to. com,. NET and. org. If the proposal is passed, the Internet will have the biggest change ever.

If the proposal is passed, big companies such as Apple, Toyota and BMW will be able to launch websites with unique domain names, industry observers said. Michel Zhurdan Michele Jourdan, ICANN's communications manager, said: "The new top-level domain will make the Internet the biggest change since its inception." While this does not have a technical impact on the operation of the Internet, it will change the way people look for information and how companies plan and design their web images. ”

ICANN will hold a 6-day meeting in Singapore to discuss the matter. The ICANN board will vote in Monday to decide whether to proceed with the new top-level domain name project. The source said the vote was likely to pass. "Companies can choose to apply for their own domain names, which will help them design new online and offline images and help companies better grasp the brand," says Zhurdan. In addition, the new domain name will bring the business opportunity. ”

However, the application of specialized top-level domain prices is not cheap. Businesses will need to pay 185,000 of dollars and meet the set of standards that ICANN sets, and the top-level domain names required for ICANN's approval. ICANN said that the cost of the company was mainly the costs of the new top-level domain name project, ensuring that the project had sufficient financial support. In addition, it will prevent some speculators from buying their domain names cheaply and reselling them.

According to the new top-level domain name application guidelines issued on May 30, only "established enterprises, organizations or institutions with better status can apply for new top-level domain names". ICANN will not consider applications by individuals or single owners.

Adrian Kindris Adrian Kinderis, a member of the ICANN advisory board, says that if ICANN eventually approves the project, big companies will have a golden opportunity to protect their trademarks. "A big problem right now is that anyone can register any domain name," he says. The new project will give trademark owners the opportunity to register and protect their brands. If there is no legal trademark, then the corresponding domain name cannot be registered. ”

Kindris said the new top-level domain name project would also help companies strengthen digital marketing. "It's not a random acquisition of a domain name," he says. You will get an important part of internet assets. ”

Graham Hitchmough, a brand expert at new Graham Hitch, said that if the new domain name project were passed, companies would be better able to reach the target audience. "It helps companies to promote brands and products in a clearer and more consistent way," he says. ”