ICBC, is speeding up the layout of the Internet

March 24 News, similar to Joe's news release stage, China's largest commercial bank ——— ICBC, is speeding up the layout of the Internet.

 


yesterday, ICBC chairman Jiang Jianqing, president easy to full release of ICBC's Internet financial brand "E-ICBC" and a number of major products, ICBC has become the first domestic Internet financial brand of commercial banks. "E-ICBC" Internet financial brands mainly include "E-buy" electric business platform, "Rong E" Instant messaging platform and "Rong E line" direct Sales bank platform three platforms.


 


and yesterday Vanke President Yu Liang also appeared in the ICBC conference, and said, hope this year on the ICBC Electric platform, the completion of more than 10 billion of sales.


 


easy to get rid of rigorous image


 


for the Internet Financial Strategy Conference, ICBC hard to fight. Not only the scale is unprecedented, please come to Vanke President Yu Liang such as customer representatives, more on-site "dazzle technology", the introduction of the Internet enterprises love the LED background, ICBC president easy to complete the entire process of the manuscript, a change of the previous rigorous image introduced ICBC Internet financial products. After the meeting will be full of this image by the media called "Camp."


 


ICBC's chairman, Jiang Jianqing, said that in some people's eyes banks were labeled as traditional industries, but in practice banks were always the most active areas of innovation. ICBC in 2000 to establish an online bank as the main electronic banking system, the Internet business as the main electronic banking business accounted for the total business proportion of 87%.


 


On the Internet financial strategy, Jiang said that internet finance no matter how many Internet technology features, its innovative development still can not be separated from the basic functions and attributes of finance, the essence of internet finance or "finance". And for ICBC, ICBC's internet finance has outstanding credit characteristics, will be in large data mining applications with unique advantages and great potential, relying on commodity flow, capital flow, information flow "three-flow integration" to create a new mode of operation. For his example, ICBC has provided active credit to more than 100 million customers, quickly and healthily to advance the personal loan business including credit card installment, and established a Credit risk monitoring center in the headquarter, To achieve a full line of more than 10 trillion credit assets and 89 trillion of the annual exhaustion of the dynamic risk monitoring and real-time warning control, the formation of a year, has accumulated early warning and the elimination of potential risk loans of 423.7 billion yuan.


 


for ICBC's advantage in developing internet finance, Jiang said that ICBC has nearly 17,000 outlets in its territory and more than 300 foreign institutions in more than 40 countries and regions, which distinguishes it from other pure "online" internet companies.


 


Jiang said that ICBC is now building a cover coat, food, housing, use, line of "Silver e Life" line under the shop shopping district, online through for the cooperation of merchants to build a "front interface" to the customer to push the regional preferential merchants and preferential information, offline through the network of partners to provide a full range of financial services to form customers, Merchants and banks interact with open Internet ecosystems.


 


for ICBC to release the Internet financial strategy, the industry called Elephants, Zenggang, director of the Banking Department of the Institute of Finance of the Chinese Academy of Social Sciences, said in an interview with reporters yesterday that although the main channel of funds is still in the bank, especially the large state-owned banks, mainly ICBC, But the change of user habits has made the traditional bank such as ICBC have a sense of urgency, for traditional banks, internet financial strategy not only need to absorb the innovation of the Internet, let the Internet become a channel, but also need to change the way of thinking, to build the Internet financial ecology. But the financial encounter on the Internet, the need for banks in the traditional wind-controlled culture, the absorption of Internet thinking, a trade-off.


 


Electric business platform to create Direct Battalion


 


In the day's press conference, ICBC issued the "E-ICBC" Internet financial brands mainly include "E-buy" Electronic business platform, "e-Joint" instant messaging platform and "Rong E line" direct banking platform three platforms, payment, financing and investment in the three major product line of "Silver e payment" "Yi Loan" "Net Credit" " ICBC e-Investment "" Silver e Payment "and a series of internet financial products, as well as" payment + financing "," Online + offline "and" Channel + real-time "and other scenarios.


 


among them, in addition to instant messaging platform, direct marketing banking platform, but also announced the Electronic Business platform "Rong E purchase" the current operation. ICBC President I introduced, "Rong E purchase" The biggest difference is to determine the name of the business, famous shops, famous "three products" positioning. At present, "Rong E purchase" more than 70% of the settled merchants for the factory Direct battalion, Digital, home appliances, apparel, tourism and other industries before the top ten brands have been settled. For the user experience has the continuous dynamic monitoring, the merchant bad behavior implement "0 tolerance", and can do timely repaying dishonest merchant. Electric business platform will continue to work with Vanke, Dongfeng, Haier and Huawei and other cooperation, the future can be realized in the "E-buy" E-commerce platform to buy houses, cars, home appliances and so on.


 


and the day Vanke President Yu Liang said, Vanke through with ICBC Rong E purchase cooperation, Vanke and ICBC's customer resources can be in a higher dimension of integration. According to its disclosure, in a short period of one months of trial water, through the line, line integration operation, Vanke has been on the ICBC electric platform to achieve 120 million of the turnover. In 2015, Vanke will explore a closer business cooperation model with E-shopping, hoping to complete more than 10 billion of sales on ICBC's platform this year, and take this opportunity to explore a new model of real estate electric business with ICBC.


 


learned that for the purpose of the electricity business platform, Jiang Jianqing said that this year "Rong E purchase" of the business-to-business transactions will reach 300 billion yuan, the business this year will reach the size of 200 billion yuan.