"Ice and Fire" in the price war of electricity dealers: the authorities clear bystanders

Perhaps many years later, the August 15 of 2012 will be repeatedly mentioned. This day, a "http://www.aliyun.com/zixun/aggregation/34463.html" "The Battle of the price of > Electricity dealers," in several electric business industry "upstart" between the outbreak. Everyone has a different view of the confrontation, and even the Asahi Shimbun, a irrelevant microblogging, can be summed up: "The authorities are clear, onlookers fans."

Fire

The so-called "price war", especially in the field of electric business, many consumers have been commonplace. Often gesanchaiwu, there will be a power business enterprise, find a start to launch a promotional spree, every month there are days like auspicious. Even the most important two sides of the price war: Jing Dong and Su Ning, has been a lot of direct or indirect confrontation.

Why is this once so hot? Even the media will call this the "Third home appliance revolution".

From an outsider's point of view, this is nothing more than a micro-blog between enterprises. Driven by the increasingly well social media, Su Ning, gome and other warring parties, Qi Qi before the start of each other malicious words, and are more than miserable mode: To buy me this, I must be lower than other prices, he dropped 1 cents I will drop 2 cents, he dares to sell 1 yuan I will sell 0 yuan!

If this is true, according to normal logical reasoning, these electrical appliances in the end not only to the consumers, may have to pay a sum of money. These companies are Ligue to testify, you do not believe? If the battle is fierce to the point of the white send, you can not pay attention to? Micro-blog has turned crazy, the media can not hurriedly follow up the report?

All unrealistic fantasies will be shattered. Product asymmetry, out of stock, the day before the surprise price increase ... These commonplace means were predictable, and the endless price-cutting model, which everyone looked forward to, has never started. Even some products in a day, although the price changes many times, but it presents more and more expensive situation.

Select a 9199 yuan of the original price of TV products as a comparison, 15th at the end of the comparison is as follows.

Website a price of 5399 yuan, the page marked out the red Word: This price, the outcome has been divided! Is there any reason not to be single?

The website b price is 5688 yuan, the red word on the page is marked out: This price is a, the outcome has been divided. 46-inch Full HD Smart LED TV with base. One per person is restricted.

Site C price for 5678 yuan, the page marked out the red Word: the real price of enjoyment, not the same feeling grab the coming, the opportunity not to miss!

This "price A, the outcome has been divided" red logo, appeared in Jingdong, Suning and other products on the page, can also be regarded as the winner of the manifesto, can also be considered a loser's defeat.

The practice of paying lip-paying, let a lot of look forward to pick up big cheap netizen very frustrated. Beijing Zhongguancun at noon to dine out of the crowd, often able to hear all kinds of ridicule, grumble about the sound of several electrical business website. Just bought the electrical appliances of Wang compared, this day the price of the same product is only a few months ago cheaper than dozens of yuan.

However, despite the serious idea, this "price war" is still attractive. Jingdong Mall CEO Liu A long time on the micro-blog revealed: "20 minutes, we have received nearly 50 million of the order", and Suning easy to buy executive Vice President Li bin on the same night, Su Ning easy to buy today's website visitors, sales of both the scale of 10 times times year-on-year increase.

Ready to decorate the house of Xiao Bo, early in the morning did not hesitate to buy four units of air-conditioning, online prices than she had many times before she went to the electrical market to see the price, each is cheap hundreds of yuan.