Ice Bucket Challenge is not the only legend, here is the story of the yellow bracelet

The ALS Foundation has just released a figure that the amount of donations from the Ice Bucket Challenge reached $100 million in one months.

The charity has lowered the bar for public participation in philanthropy and formed a viral transmission in a short period of time through social relationships, and the experts have been making splash-ink arguments that have amazed people with this wonderful idea. Some experts said excitedly that such success could not be replicated.

But in fact, before the ice Bucket Challenge, the United States in 2004 detonated a similar pattern of charitable activity--livestrong bracelet. But it is not as well known as the Ice Bucket challenge.

Nike was planning a joint charity campaign with its star, bicycle legend Armstrong. Armstrong founded a charity, The Armstrong Foundation, after he was diagnosed with cancer.

Nike orchestrated two plans for Armstrong. One was investing heavily in a series of races for Armstrong to attract people to the foundation's charitable activities. At the same time, the use of media publicity to expand the scope of the impact of charitable activities; Another option is to market 5 million hand rings, each sold only 1 U.S. dollars, sales of all the proceeds of the bracelet donated to the foundation.

Armstrong and his team agreed that selling bracelet was a bad idea and that it was impossible to succeed at all. Armstrong asked the Nike man, "What do we do if we're left with 4.9 million wristband to sell?"

Initially Nike wanted to put the company's promotional language "just do vcd on the bracelet. Nike's people later found a plan to fund cancer survivors on the foundation's website, and they were excited to suggest that the name be printed on the "livestrong", and that the bracelet be made of the same bright yellow as the collar shirt.

Armstrong and his team thought it was better than they were before, but they still thought it would be too much to sell their hands on the ring to raise donations.

But the foundation has a venture-capitalist director who appreciates the idea of a bracelet, and he even persuaded Armstrong's team to order more hand rings, 5 million is not enough. Armstrong did not heed the VC's advice on the production of the bracelet, but he soon regretted it.

At first, a lot of Nike star athletes brought this yellow bracelet, because it is too conspicuous to attract more and more people's attention and participation, who is not willing to express their support for the cause of charity?

So many movie stars and singers, including Tom Hanks and Oprah Winfrey, joined in, and even the presidential candidate, John Kerry, took the bright yellow bracelet and appeared in public. This has allowed millions of children and people to flock to the bracelet.

A 1-dollar bracelet lowers the threshold for philanthropy, allowing charity to be no longer just for the rich and everyone involved. Its bright colors show the wearer's goodwill, coupled with the star's exemplary effect, out of hand.

Before the release of Livestrong, the Armstrong Foundation had raised 11.5 million dollars for 8 years. and the wrist band listing this year, including hand-ring sales and other donations, the foundation in total received 50 million dollars donations.

Of course, Armstrong blew it up himself.