"Ice bucket game" between circle marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The Chinese People's Association often is with the circle produces, the circle is the Chinese etiquette intercourse important way, in the traditional society's intercourse so, in the internet age intercourse also so, the internet age, more and more people began to rely on the circle to survive, through this kind of circle will send more information to the consumer, More and more social media is also grasping consumer's psychology to carry on the circle marketing, the internet marketing becomes the circle between the "war", the Internet circle becomes the "ice bucket game" between the marketing.

The circle becomes the main information channel.

In the Internet era, more and more electric dealers began to build their own business circle, these business circles become their own brand promotion of the important channels and tools, especially with the emergence of micro-trust circles, more and more economic circles began to shift to the micro-letter, in the micro-letter for the exchange between the circle or marketing is not surprising, And in some social media, such as Weibo, propaganda is based on circles, the main circle of these social media is a group of fans set up by the electric dealer, which is based on the brand recognition and reliance on information dissemination, according to 58 Media Advertising Alliance statistics, the Chinese circle of "friends" become the most important information channels , accounting for the highest, reaching 48%, with more influence than the television media (44%), and the scale and speed of the social circle will be unprecedented, and will drive more electric dealers to spread to the wider population.

Circle-spreading "ice bucket game"

"Ice Bucket Game" is the most popular type of game, more and more nationalities or domestic bosses began to play this game, the spread of the game also let more people join in, the game is based on the principle of the circle spread, the circle spread the equivalent of this ice bucket game, Through the spread between the circle will be more information transmission to more people, closer to more and more people, the electric business circle between the micro-credit circle will better lead the Chinese marketing trend and marketing psychology, Through layers of communication, more consumers are being brought into their own fans and more fan relationships and customer relationships are maintained through circle fried. This is a new marketing model for many electric business enterprises in the mobile internet situation, in addition, the recent micro-letter began to launch this kind of advertising link business, Pay more attention to the scale benefit of circle marketing and the effect of ice bucket spread provide a better platform for more electric dealers to carry out this kind of circle communication.

Diversity of the circle spread

Circle for the Chinese social influence is very far-reaching, in the Internet Economic times, the circle becomes the important way of marketing, but, the form of the circle is also pluralistic, through the Advertising Alliance platform this new way of marketing is the electric Business circle Marketing new method and New way, The combination of advertising alliances and micro-credit micro-blog circles of the data, through this diversified circle of channels for diversification and all-round marketing, the ultimate results will be unprecedented.

The Internet Age Circle marketing becomes the most important marketing way, consumers in the circle more easily access to information, the spread between the circle also want to deep development, more and more circles become an important channel for the development of many electric dealers, the circle like Ice bucket game, the spread of more and more wide, become the most important way of marketing development.

This view from the 58 media 58chuanmei.com Reprint Kindly note