Icon Search engine Iconfinder won 1.5 million dollar Seed fund

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NetEase Science and technology news June 18, according to Science and technology blog TechCrunch, recently, located in Copenhagen, Denmark icon search new company Iconfinder, through the entrepreneurial social network AngelList successfully won the 1.5 Million dollar Seed fund. Investors are from the Danish venture capital VF Venture.

Iconfinder Company has been committed to providing an icon search service for applications on a variety of operating systems. The $1.5 million trillion will be used to improve search technology to compete with search giant Google Inc. and other icon search platforms. In the field of icon Search, Iconfinder Company's main competitors include: Iconarchive.com company and Iconspedia.com Company. In addition, the money will also be used to tap the Iconfinder company's huge network traffic in the business value, from 2010 onwards, Iconfinder Company's total number of icon search has reached 20 million times, network traffic has increased 3 times times. Now Iconfinder Company has 1.1 million registered users, the average icon download volume of 6 million per month.

Martin LeBlanc Eigtved, founder and incumbent CEO of Iconfinder, said that although the ultimate investor came from Denmark, Martin Aigford through marketing on the entrepreneurial social network AngelList, Iconfinder Company has increased its exposure to the internet industry. In addition, in addition to the Danish VF Venture investment company, Aigford said that "a few weeks later there will be an American investor contact us."

In addition, the distribution of Iconfinder company users can also reflect its current situation in the international market. CEO Aigford points out that only 10.5% of the users are now from the United States and another 10.5% are from India. The top ten users of the market accounted for only about half of Iconfinder's total traffic, and the remaining half were scattered around the world. Next, the Iconfinder company plans to open websites that support more languages, including Portuguese, Chinese, Russian, and so on.

"There are a number of talented designers around the world who are working on small-scale graphic design, which also determines that the area will be highly fragmented," Aigford said. Our job is to act as a middleman, to serve designers and search users, to make it easy for users to search for goals, and to increase revenue for designers. ”

Iconfinder's huge network of visits has become an important reason for attracting investors. VF Venture Company's Stephen Rasmman (Steen Rasmussen) said: "VF Venture company to choose Investment Iconfinder, because the Iconfinder company in a very short period of time to grow into the world's largest number of visits to one of the Web site, We were impressed by the speed. We believe that there are many profitable business opportunities in this huge traffic flow. ”

In the next few years, Iconfinder company plans to continue to expand its business and launch more kinds of products and services. such as value-added icon search, tailor-made for customers to design icons. Iconfinder hopes that in a few years their turnover will rise from less than $1 million trillion last year to $18 million trillion, with a single monthly visit rising from 2.2 million to 6 million times a month.

Unlike Google's search results, Iconfinder also displays licensing information for icons, which can be handy for users who want to reuse them. "Generally speaking, pictures and their authorization information are separate," Aigford said. So if the application developer doesn't notice, it gets in trouble. The Iconfinder company's search results will clearly display licensing information, but also provide filtering capabilities, so that users can not use the icon. ”

With the popularity of touch-screen devices such as smartphones, tablets and e-books, the demand for apps and online app stores for icons will rise, Aigford says, because icons provide a convenient navigation function. (Baoqing)