I'd also like to talk about the feeling of making money since I built the station.

GartnerG2 of Gartner, USA, March 19 released the results of an e-mail advertising market. According to the survey, the sales of e-mail ads in 2002 amounted to 1.26 billion dollars. The market was 948 million dollars in 2001 and is expected to grow further to $1.5 billion by 2005. GartnerG2 says many companies use e-mail marketing campaigns to replace past postal advertising. "E-mail marketing campaigns are more cost effective in securing and ensuring customers," the company said.
　　
"By 2005, postal advertising will reduce the proportion of mail items received by American households from 65% in 2001 to less than 50%." Consumers have become accustomed to using e-mail and have increased reliance on e-mail, so there is no sense of resistance to receiving ads via computers "(GartnerG2 company investigates director, Denisegarcia) and GartnerG2 also points out that e-mail marketing campaigns are more likely to measure advertising effects. In terms of the time required to complete a marketing campaign, the average mailing advertisement is 4-6 weeks, while the average e-mail message is only 7~10 working days. In terms of market response, mailing advertisements averaged 3-6 weeks, while e-mail messages averaged 3 days. "If e-mail marketing is used, from the time it takes to start production, release, and get a response, only about 10 per 1 of the past mailing ads" (Garcia) in terms of cost, each 1000 of the cost of e-mail activity is between 5~7 dollars, compared to the 500~700 dollars in postal advertising, Much cheaper.

In the e-mail marketing Campaign, the licensed advertisement issued after the user agrees and only the Opt-in advertisement which conforms to the user's attributes and requirements can generally get a better market reaction. In the email marketing Campaign, the probability of a response from the consumer in the advertisement is about 1%, which is basically the same as the postal advertisement. But in licensed email ads, this probability rises to 6~8%.

When Mr Murdoch saw the sun in the advertising market, the light was actually very faint. Last October, when the impact of the "911" terrorist attack was just around the corner. News Corp's CEO and chairman of the board have seen "strong sunshine". While advertising sales remain weak, Mr Murdoch said in February: "There are signs of a moderate rally in the US advertising market." At that time, his optimism seemed misplaced. Now other industry watchers are beginning to agree with him.

In early March, the "Jack-Myers Report" produced a 5% increase in the advertising confidence index. This is the fastest growth since 18 months. "The recession in the US advertising industry is coming to an end and the cyclical recovery will be sooner than expected," another study by UBS Hua Bao said. "It also adjusted the 2002 forecast from an earlier drop of 2% to 1%," he said. EMarketer company forecasts that interactive advertising spending will rebound sharply this year, near the peak of 2000. Aegis, general manager of the advertising agency, said: "Although not fertile enough, but the U.S. advertising market expectations and confidence have been greatly improved." "CMR, which studies advertising spending, now predicts that the U.S. advertising market will grow by 1.5% in 2002. Analysts at Lehman Brothers, Sullivan, estimated that U.S. advertising spending would rise moderately by 1.4% per cent, and that, while radio and television results were better than expected, newspapers and internet advertising were less than expected. He expects 2003 advertising spending to be on track, with 3.5% to 4% growth. But last month's Winter Olympics in Salt Lake City distorted advertising spending in the broadcasting and television sectors.

The advertising cycle is usually larger than the economic cycle: in the early days of the recession, advertising fell sharply and a strong rebound was seen once the economy began to recover. This is because most managers prefer to cut advertising spending rather than cut payroll, and store advertising spending until the outlook is better. The CMR data show that the US advertising market fell 9.8% last year. But the recovery in different areas varies widely. Radio and television commercials are doing better. Aegis's data suggest that national broadcasters ' January advertising was up 2% per cent from a year earlier. Advertising spending in the press has remained sluggish. Even in the same field, there is a big difference: Tech magazines are far from being compared to celebrities or women's magazines. Advertisers in areas such as tourism are still reluctant to buy ads, and advertisers like cars and movies are much bolder. At present, not all media advertising spending has recovered, some analysts expect to start in the third quarter advertising spending will be full growth.