IDC data shows Huawei has become a smartphone super player

IDC data shows Huawei has become a smartphone super player (TechWeb) in June 2013, Carphonewarehouse, the founder of Europe's largest mobile phone retailer, was Dunstone, a sircharlesdunstone, attended Huawei Ascend P6 said at a global press conference that he has been in the industry for more than 20 years, witnessing the ups and downs of countless handset makers, and now Huawei is his most promising handset maker, and believes Huawei's global resources, commitment and excellent product capabilities will allow Huawei to soon become a giant player in the global smartphone market (a very, very big player). For the next 6 months, Huawei's smartphone use of its vigorous performance in the global market quickly confirms Charles ' view. Huawei: avery,verybigplayer2014 February, IDC, the world's leading market organization, released the latest rankings for the global smartphone market in 2013, with Huawei smartphone shipments ranked third in the world and market share rising to 4.9%. At the same time, Strategyanalytics and Canalys, the world's leading analyst, have also shown that Huawei has the third-largest share of the global smartphone market. 2013, Huawei AscendP6 in more than 100 countries listed in the world, by the warm pursuit of consumers, as at the end of 2013, the global shipments of more than 3 million units. P6 's great success in the world has not only succeeded in establishing the high-end brand image of Huawei Mobile phone, but also changed the image perception of Huawei mobile phone by operators and consumers greatly. Li, president of China Mobile Group, P6 the words of praise, he believes that P6 products, embodies the Huawei company, embodies the Chinese information industry, in the entire product, especially the development of terminal products to achieve a new leap, P6 products are the world's best I saw one of the end products! In fact, a step in P6 's stride is a key step for the entire Huawei consumer BG. Behind the P6 is Huawei's consumer BG's strategy, which has been vigorously implemented since 2011. The core of the boutique strategy is change! From low-grade products to high-end products, from the white card to its own brand changes, from the functional machine to the change of the smart machine, this change, but also Huawei founder Ren has been stressed that Huawei needs to attack itself, its own life. Huawei Consumer BG's ego-Attack and self-revolution, at the end of 2013, finally showed its initial results. 2013 smartphone in the overall proportion of Huawei mobile phones up to 87%, and more than 1500 yuan in high-end models of shipments accounted for a significant increase to 12%, the boutique strategy began to unleash great power. Take the Chinese market as an example, boutique flagship mobile phone AscendP6 by operators and consumers of high concern, become Huawei first by the three major domestic operators synchronously released and become its main push product models, while other fine models such as ChinaFor C8813, G510, G520, Y300 and other smartphones, all in the Chinese market has made millions of units sales. With its stunning design and excellent market performance, AscendP6 was awarded the Europeanconsumer Smartphone 2013-2014 Award by the European Video and Audiovisual Association (EISA), This award is also one of the world's most authoritative audio-visual consumer electronics awards. Neil Shah, a well-known industry analyst at the Market Research institute Counterpoint, argues that Huawei has made great strides over the past year in terms of product design, parameters, and the overall brand image. Carolina Milanesi, strategy director for Kantar Worldpanel, another analyst, said it was not difficult for Huawei to achieve the 2014 target of 80 million smartphone shipments, given the current market competition and Huawei's progress, but stressed China and Western European markets will be the key. In fact, the success of the boutique strategy has made Huawei truly qualified to become a big player in the global smartphone. So far, Huawei consumer products have been listed in more than 140 countries and regions worldwide, and have cooperated with more than 600 channels worldwide. In China, Russia, Italy, the United Kingdom, Saudi Arabia, the Philippines, South Africa and other retail concentration higher than the open market, Huawei smartphone has achieved more than 80% of the growth. 2013 of Huawei smartphone shipments in 52 million, year-on-year growth of more than 60%, Huawei Consumer BG2013 annual total sales revenue of more than 9 billion U.S. dollars, year-on-year growth of about 18%. Western Europe Raiders: the model of the developed market siege and pull out of the village when the last day of 2013 came, Huawei Consumer BG Europe President Ninhongliang has been a tight heart finally able to relax a little. 2013, the western European consumer business handed over a fairly good report card, in Western Europe, the developed region market, compared with Apple, Samsung's brand influence, Huawei to get a breakthrough is particularly difficult. 2013 Huawei Western Europe consumer business new orders more than 1.1 billion U.S. dollars, an increase of 57%, sales revenue historic breakthrough of 1 billion U.S. dollars, an increase of 41%, the contribution of profit over the target to become the world's largest consumer business overseas production areas and Huawei Group in Western Europe the fastest growing industry.