IDC Enterprises should pay attention to the opportunity brought by mobile internet

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In the latest "2008-2009 China Mobile Internet Industry Development Report", the analysis points out: "Mobile Internet industry operators, terminal manufacturers and information service providers three game forces have formed a three-way competition, and revenue sharing will become the future mobile Internet mainstream cooperation model." "This also marks as the information service provider IDC Enterprises are ushering in a new business growth model."

With the evolution of mobile communication technology, the value chain of mobile internet has been evolving. In the past, operators occupied the entire value chain system of the mobile communications industry. The arrival of 3G makes the mobile internet industry chain develop towards market segmentation, differentiated competition and personalized service. The content service provider, the software service provider, the chip manufacturer and so on more new entrants, has divided the original operator monopoly value chain system. So that the operators need to deal with the whole field, including network, terminal and business, on the other hand, the application service, channel expansion and so on will need to carry out a wide range of industrial cooperation.

It is in this context that the Internet enterprise has fully entered the mobile Internet field with its advantages in search, email, Web2.0 and other rich application services. e-Mail as the representative, mobile phone mailbox This mobile Internet Application mode gradually from business people to the day-to-day application of ordinary users.

IDC Enterprise as a traditional mailbox provider, with sophisticated product technology, strong brand influence and huge user size, and enterprise mailbox as business card, in the mobile phone mailbox application is more irreplaceable. IDC Enterprises to the mobile Internet development in the early days to seize the mobile phone mailbox market, at least should have the following functions:

1. Synchronization of information

The mobile mailbox should be synchronized with the mail receiving, sending and deleting of the client's local computer. This enables users to seamlessly overuse mailbox usage on both platforms.

2. Perfect function

Most of the mobile phone mailboxes are online e-mail "simplified version", and some even the attachment preview function is simplified. Rich mobile phone mailbox function to make it "user-friendly", so that users "because of convenience to use" rather than "have to use only", so as to consolidate the mobile mailbox users.

3. Easy to use

"Receiving mail anytime, anywhere" is the main reason for choosing mobile terminals to receive mail, and multi-platform mobile phone support is the basis for achieving this goal. The mailbox service provider should cooperate fully with other manufacturers in the industry chain to create a more complete user environment, so that users can really get convenience in the use of mobile mailboxes.

Facing the advent of the 3G era, the growth potential of mobile internet is self-evident. How to establish the product system and strengthen the brand influence in the early development of the mobile internet, and "divide a cup of soup" on the mobile internet, is a problem that IDC enterprises should think seriously.

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