IDC forecasts in global mobile phone quarterly tracking report

In the global Mobile phone quarterly tracking report (CSM Quarterly mobile phone Tracker), IDC predicts that smartphone shipments will reach 1.2 billion units worldwide in 2014, up 23.1% from last year. Among them, Android share is expected to reach 80.2%.

In the next few years, sales in emerging markets such as India, Indonesia and Russia will rise, with iOS benefiting from this and its overall market share will remain stable. It is worth mentioning that the iphone's average selling price for similar products (Asp,average selling) is the highest, and iphone sales will not add much to the market where the best-selling handsets are priced at $200 trillion.

Ramon Llamas, research manager for IDC's mobile phone team, said: "The growth of smartphones is so surprising because of the places where there will be huge growth – from now until 2018, smartphone shipments will double in major emerging markets such as India, Indonesia and Russia." Also, by 2018, China's smartphone shipments will account for nearly one-third of the world's total. These and other markets will bring unlimited business opportunities for handset makers and operators, but it must be noted that the most important point is to find the perfect balance between consumer expectations and mobile phone prices of two. ”

The share of Windows Phone will continue to climb slowly, and BlackBerry's market share will drop below 1% in 2014.

In February, IDC predicted the average global smartphone price for 308 dollars this year, but in the latest report the figure was adjusted to $314 trillion-still below last year's $335 trillion. This is likely to be related to Motorola, Nokia/Microsoft to launch a series of low-cost equipment.