IDC: Large data and analysis is the main engine of growth in the 2013 software market

According to IDC's latest global six-year software tracking report, 2013 Global Software market growth of 5.5%, the overall market size of 369 billion U.S. dollars. The increase was higher than in 2012 (4.3%), thanks to a recovery in Europe and a sustained higher-than-average growth rate in the United States. According to IDC, this trend of moderate positive growth will continue for several years.

"Companies that can make good use of data gain a clear competitive advantage, taking advantage of new products and services and a rich customer experience, which occupy the forefront of the industry," said Henry D. Morris, Vice president of global software, services and executive consultancy research at IDC. Software for data management, data access, and collaborative information sharing will continue to lead the entire software industry. ”

Under the IDC software classification, the whole software market is composed of three main subdivision areas: application, application development and deployment, system infrastructure software. The growth of these three subdivisions is between 5.4% and 5.6%, which means that none of the three subdivisions in 2013 has been particularly prominent. However, there is a high growth in the type of software that has a number of specific features in the primary segmentation area.

In these three major segments, the application development and deployment segment accounted for 23% of the overall software revenue in 2013, with an increase of 5.6% per cent as the fastest growing segment of the software market. The growth of application development and deployment segments is largely driven by structured data management and data access, data analysis and delivery of these two-tier markets, with an increase of 7.3% and 6%, respectively. With the popularization of large data and analysis, advanced analysis software and database management system (DBMS) solutions drive these market growth trends. From a manufacturer's perspective, Oracle continues to lead the application development and deployment segment in 21.5% of its market share, followed by IBM, Microsoft, SAP and SAS. Of these vendors, Microsoft and SAP have increased their market share.

The application of this major market segment accounted for 50% of the revenue in the software market, up 5.5% per cent from 2012. In this market segment, collaborative applications and content applications stand out, with a year-on-year increase of 10%. The former was mainly driven by the popularity of corporate social networks and teamwork, while the latter grew by 13.2% per cent, with the help of search and content analysis. The trend towards widespread data and analysis has largely contributed to the growth of the market. From the manufacturer's point of view, Microsoft led the application in 14.1% of the market share of the main market, the market share increased by 1%, followed by SAP, Oracle, IBM and Intuit. Among them, Microsoft and intuit the biggest increase.

2013 system Infrastructure software This major market in the overall software revenue accounted for 27%, compared to 2012 growth of 5.5%, the system software two-tier market growth of 8%, mainly by the Windows 8 and virtual machines and cloud system software to popularize the promotion. Microsoft consolidated its leadership in the system infrastructure software market by 29.3% per cent of its market share, increasing its share by 1.5%, followed by IBM, Symantec, EMC and VMware.

2013 Global top five software manufacturers revenue and market share (revenue unit: Million US $)

Source: IDC Global semiannual software Tracking report, April 2014

From a regional perspective, the second half of 2013 confirms the trend we have seen in the first half. Latin America and North America were the fastest-growing regions of the 2013, followed by Western Europe, where they continued to recover, with a growth rate of 6.6% per cent at the end of 2013. Japan, on the other hand, has not shaken off the effects of the yen's devaluation, down 11.6% per cent in dollar terms.

(Responsible editor: Meng)