IDC: New Surface pricing high fear hard to sell

"Sohu It News" Beijing time September 29 news, Microsoft's new flat Surface 2 has been unveiled, hardware than the first generation of frivolous, with the price of Nvidia chip products also slightly reduced to 449 U.S. dollars, the pro version of the lowest price of 899 U.S. dollars, the overall price is clearly still high. IDC analyst points out, Surface 2 Although the price is lower than the ipad and the partial end Android flat price, but still is taller than the mainstream machine kind many, Microsoft wants to use this to enhance the Windows tablet and its own hardware market occupancy, feared also has the difficulty. Microsoft has launched its second-generation tablet computer, which includes surface 2 and surface Pro 2. The former is equipped with the NVIDIA Tegra 4 processor, lighter weight than the first generation, battery endurance and screen resolution are also upgraded, with the Windows RT 8.1 system, supporting the USB 3.0 connection, the capacity of 32GB and 64GB two, the lowest price of 449 U.S. dollars. Surface Pro 2 is considered to be a replacement for notebook products, and the market thinks Microsoft's aim is to counter Apple's MacBook Air product, which installs Intel processors, Windows 8.1 Pro operating systems, 64GB, 128GB, 256GB and 512GB four specifications, the lowest price of 899 U.S. dollars. The products that Microsoft pushes have caused a lot of concern in the market. And for the first generation of the shortcomings of the machine to do a lot of improvement, but IDC analysts pointed out that the non-Apple flat plate product price is still the most important key point, 2113.html "> Microsoft Surface Pricing is still high, it is difficult to attract consumers eyes." According to Microsoft Surface 2 priced at 449 U.S. dollars, it is indeed lower than the first generation of surface RT, but also lower than the Apple ipad and some high-end Android tablet (such as Samsung 10.1-inch Galaxy Note) pricing, but compared to other mainstream Android tablet, Analysts say Microsoft's price is still too high. In addition, while Microsoft insists that surface is aiming at users with jobs and word processing needs, Microsoft still has a low share in the tablet market, and surface pricing is still difficult to help it expand market occupancy. Analysts suggested that Microsoft should consider the surface products less to make more hardware money, the background services and software and other products to obtain profits, the model is the same as Amazon, through Low-cost products to increase the number of users, pull up software, services sales. Analysts stress that Microsoft is overly limiting its products to text-processing, multitasking users, but it is hard for consumers to give up on ipad products because of text requirements.