IDC predicts 2015 US mobile internet users will reach 265 million far beyond PC

News and Information http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time November 1, the latest report by IDC, the US market research company, shows Americans who surf the internet in 2015 will be reduced from 240 million in 2012 to 225 million in 2016, while Americans who surf through mobile devices will grow from 175 million to 265 million.

Western European markets will also show this trend, but the time is slightly later than in the United States. As smartphones become commonplace, the same scenario will be played out in emerging markets.

Meanwhile, the global mobile advertising market will grow from $6 billion trillion in 2011 to $28 billion in 2016, IDC said.

But the shift is likely to have an impact on global advertising revenues. Many companies are struggling to get as much ad revenue from their PCs on mobile platforms, which is one of the big reasons Facebook's share price has fallen.

The proportion of users who visit Facebook via PCs is forecast to fall from 66% in 2012 to 52% in 2016.