Ideas and suggestions for the operation of the Forum letter to the Webmaster

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Today and Nanjing, an operating forum of the elder sister telephone chat for one hours, let me the traditional media and network media integration between the new understanding. See the traditional enterprise how to use the network media some new methods and skills. Below I put the experience of the forum operation again unifies the actual situation of this forum to make an analysis, hope can have inspiration to Zhang elder sister. Use two articles to explain the forum operation Idea and the forum daily Management skill respectively.

For the forum, we will not be unfamiliar, also known as BBS. It is a kind of interactive, rich content and even the network electronic information Service system. Users in the BBS site can obtain a variety of information services, publishing information, discussion, chat and so on experience. It is an open, timely information exchange platform. So the forum's operations do not deviate from the above three-point characteristics.

The location of the forum is to serve the people in Nanjing area, to provide quality life-related information. including food, entertainment, emotion, shopping, housing, tourism and other livelihood information. So the location of the site can be a fellow, life, interaction, sharing as the center. The profit model of the website is mainly obtained by the advertisement implantation of the merchant (avoid the violent advertisement implantation as far as possible). Here are my suggestions for the forum.

Improve the interactivity of the website through various means

A forum for the interaction of strong and weak determines the forum survival and development, can solve this problem as soon as possible, the practice is to increase the integral Exchange system. Now most forums do not have such resources, but the different, it has traditional media resources and a lot of entities business resources. By using points to consume convertible coupons or food and beverage shopping volumes, for the site not only can be very good to stimulate the forum's post volume, and let users feel that the forum post is really affordable to map, can greatly enhance the consistency of the site, the relevant visits and registered users will have a great increase in oil. For traditional businesses, they will bring more customers patronage, but also a very good promotional opportunities, from which word-of-mouth effect. I am sure they will not refuse. For users, in the forum can not only find I want to get information, but also my own post, replies can be affordable why not? This is more in line with the forum's central positioning: into the Xinjiekou, enjoy the quality of life!!

Creating a topic is a very effective way to increase interaction in a forum. This to the website editor or the moderator's request is relatively high. But it is easy to grasp, such as the people's livelihood is very concerned about: housing prices, prices, oil prices. Through the moderator to publish some example: "Nanjing 2-hour price rises 1200 yuan, we all go to humble abode!" "," Why prices have been rising, and my wages do not rise?, "Everybody comes to bask in wages, originally my so low" such topic, has three main points need to master: Local, People's livelihood, topic. It is normal for a successful post to attract thousands of replies over a period of time. This kind of topic production should pay attention to the moderator or website editor timely control of speech guidance, can not appear reactionary, personal attack speech.

Integrate available resources and strengthen offline activities. For offline activities, the Jie Kou has some successful experience. The need to pay attention to is innovation, and constantly try new channels of activity, contact more entities business. From shopping, leisure, tourism, catering, making friends more ways to carry out activities. This will attract more audience groups to focus on the forum. This should be from the Forum data analysis, to find a good interactive section to strengthen, to some relatively weak plate to make up. The forum wants the healthy development cannot rely on several plates to drive only, should be the overall enhancement.

Enhance the vertical promotion of the website. Vertical promotion is a way I put forward, I define it as: through data analysis directly to find the site of the audience, the use of targeted promotion can effectively improve the conversion rate of the site. Avoid the traditional spread of light nets less embarrassing situation of fish. and a local portal forum vertical promotion is to establish a number of classification QQ group. If there are activities or topics that can be found in the way of online chatting and group Mail, the response is very straightforward.

Optimize the site program, now there are several sections of the Forum may be due to the program call problem some pages can not be accessed, such as the situation please deal with, such a problem for the user experience is very bad, resulting in users will query the forum. Because the normal operation of the forum should not have such problems arise.

Through the above way can effectively improve the interactivity of the website. In the short term to enhance the popularity of the site, with the popularity of the site can do a larger action. For the initial period of the forum visits, registered users, user activity, business concerns is a goal of our operations. Only these few have the quantity Breakthrough forum can have the better development.

November 28, 2010 night, wrote to the forum of the Xin Jie Kou elder sister.

I hereby declare: The above is a summary of my ideas and suggestions for the forum operation. Hope to give the general moderator friends some help. I release all the articles word hand dozen, unavoidably will have some typos, if found please correct me. All articles belong to personal experience Summary, if have different opinion please add qq:125569697 to discuss.