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In our website construction sales industry has such a classical words: customers know the interests of their company's website.
It means that in the construction of a marketing website, every customer is not confused and knows what kind of web site they should be doing without being taught how to do it. The customer requests the website, does what kind of website, other people cannot be clearer than himself. At first, we all think about what kind of web site to make a decision for the client, which is against his wishes, even the wrong advice. Therefore, as a website construction professional we should be aware of our customer site is wrong, and the customer's vision of their site is right.
In fact, in a variety of corporate web customers, many customers do not make the site to achieve their desired effect, because many times the customer's advice sometimes is a lack of comprehensiveness of the individual, and sometimes the collective lack of unity, such uncertainty led to a good design ideas will be erased, A good web design will be rejected, and some good design ideas will be overlooked. Shanghai Association Network Technology Co., Ltd. Xiao Jiang can often see, after the website is finished, whether it is a salesman or a designer or even a customer, there will be some regret did not insist on their own decision. It is common to believe that you have met such a result in this line of more than 10 years.
What was the cause?
Because in a website case process, we are in a future uncertainty of the environment, who can not accurately predict the future, is not the customer I insist on the wrong position, nor is the idea of our designers deviation. So we still have no reason to say who the exact fault is. Customers need to create a website, is to make their own business to the maximum, to promote the development of the entire company. So the basis of the entire website production, should be based on this idea.
Whether it is the needs of the production of customers, or the daily struggle in the site sales front of us, the interests of the site is the same starting point, are to be able to feed themselves, the company can develop normal and fast. In the tens of thousands of web site cases, there are good and bad, if with tinted glasses to see, will be good (bad) all filtered out, only bad (good). Often can not stand in the most basic interests of the perspective of the site to see the problems.
First, a good site for each visitor can get the information they want, referred to as "demand."
Second, a good site to ensure that no mistakes, security is always the customer always consider the issue. As long as the browsing speed is not hindered, any site can make the site security to do a higher and better.
Third, a good web site can protect the basic interests of customers, will not benefit backwards, make the company image destroyed.
To meet the above three is a good site requirements, but not sufficient conditions. Or, good websites should have other advantages, such as harmonious human-computer interaction, good design level, high speed and high efficiency of the website, and good relationship with other peer websites and search engines, etc. Some of the benefits that follow are secondary to the previous three. We have no reason to sacrifice the first three of the most important for the added advantage behind.
Some customers think their own ideas and ideas for the company, dedicated countless overnight to imagine the complex requirements of the site, but the results often backfire, this is the most regrettable thing. The reason is because you do not know where the interests of their own websites.
This article is shared by editor of Shanghai Web Site Production Association Network (http://www.580plan.com/).