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keyword ads for the search engine market, the extent to which businessmen have reached such a level, the day-to-day business of a large part of the content is the management of keyword Ads folder. According to the recent performance changes of many search engine interface, it is the main problem to improve the accepted return of keyword ad clicks and how to solve the problems of 80% conversion through 20% keyword ads. This article suggests some relatively good ideas you should know before you make a list of whether to continue, delete, or optimize your lists. The folder for managing keyword ADS is the most basic: analyze each word as a whole. These issues have been addressed in the article "Grouping keywords for successful advertising", but there are better things to consider. These details are expressed in two ways:
(a) Limitations of optimizer resources (b) The limitations of search engine technology and whether they can do exactly what you think.
If we look at both issues carefully, the first problem is the constraints on the optimizer's resources. The message that is spread by search engines is that you must have thousands of keywords to maximize the return on your investment. The question of right and wrong for a lot of people is how to manage 500 words a day, and if it's 5,000? For many common problems involving consulting and service costs, these are unnecessary expenses, but sometimes the potential benefits of searching can be stimulated internally before the task is outsourced. Most of their value now comes from automation and bidding management tools, which save a lot of clicks. The important issue is that these tools also need to be managed, system development, goal-setting and control of valuable market budgets, and so on, if only by software processing. All the problems here are focused on how to draw the line and how much resources are available?
The second issue is the search engine's own technical performance changes and differences. Frankly speaking, bidding management tools such as Overture is the simplest of all. If your bid is a penny higher than your competitor's in a word, you are more likely to rank higher, and you are certainly happy about it. This approach is also applicable to FindWhat, enhance, Kanoodle, Epilot, but the most complex is Google keyword ads! Daily budgets, maximum CPC, CTR (CTR) are included in their systems, and there is no single bidding management tool that can manage these factors together. Don't forget content matching, wide and narrow matches as well as geographical orientation and images uncovered by the atrocities.
now linking all this with previous articles, what is the meaning of these intricacies in the overall management of keyword files? These rely on search engines, bidding tools, and creative practices that are used on a variety of platforms. In many cases, overture requires the most direct control of the list, the bidding can be changed per hour, if you can save 50 points in the fourth, then you will not be willing to save 1 cents in the second place. That's why your bidding tools have to control the cost or location of each click, but you can't control both of them (today you can!). , and can be intelligently controlled in the near future based on revenue, return on investment (ROI), or cost per click (CPA). So many articles in this industry cover these things more directly and in more detail. These intricate challenges are more common in those engines and more difficult to manage ... Follow these examples from Google keyword ads.
An advertiser has 5 effective advertising campaigns that are promoted with different keywords; some have trademarks, some are related to products, and some are more general industry content. Each ad campaign has a budget, but the first advertising campaign takes up 90% of the daily budget. Why? This is because there is a single word or word in one ad campaign that gets amazing CTR, and keyword ads welcome such ads and display the ads more frequently, followed by higher CTR means more clicks and more spending. In many cases these words are related to trademarks. The problem is that in this example 20% or fewer keywords are being displayed while the remaining 80% of the keywords in "other" advertising campaigns can only rely on 10% of the daily budget. Although your goal is to trade, this is not an ideal phenomenon, as these words spend 90% of the budget and may have spent twice times the cost of a word that has not been displayed. This also applies to the conversions used, return on investment and any form of conversion system. In the case of a specific product, a good correlation and a lower cost are not controversial, but only shown once every 10 or 20 times then the potential conversion of the word is greatly reduced and becomes very sluggish.
So what can be done in this situation? The textbook approach is to plan carefully and make sure everything is planned, grouped, tracked (cost, revenue, etc.) and then evaluated to make sure it doesn't happen. This is often a time related activity, so the best option is to hire an expert or outsource these activities to the company, making these activities the core work of those companies. After the first game is stretched, because it requires more resource allocation.
These two detailed details are many activities related to the effective day-to-day management of paid list rankings. An increase in the cost of organic search and a method to be indexed and optimized for a site to begin with, either to take up a considerable amount of resources, invest a lot of money or relate to people, and increase the multidimensional quality that must be met.
It is recognized that search engine management is important, but because of the limited time of day so often ignore it, search engine management as a direct correction becomes extremely inefficient, and in the direct cost of spending more. If the search is taken seriously, it may be detrimental to or other cost of the media of its importance, but in the rise of the search market is considered "lack of importance." Over the next few months, the series will focus on a variety of factors that control the search engine management in order to overcome media barriers. The approach will include a limited budget based on high investment to search engine marketization, and will include all aspects of the current obsession with many market traders.
about the Author:
James is Inceptor Inc. 's finance manager specializing in search engine and transformation marketing. James, who lives in Cambridge MA, is the head of Inceptor UK's former customer service division, a former emarketing lecturer and a formal Wnim columnist, Wnim is the new media online magazine of the Chartered Association of the United Kingdom.
