IDG Capital Partners: How do entrepreneurs survive in the mobile internet age?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; IDG Capital is one of the earliest investment institutions in the Internet, we realized that mobile Internet will be the trend of the world, and invested many excellent mobile internet companies, involving all aspects of the mobile internet ecological chain, from hardware to software, from operating system to mobile phone application.





this is in line with our investment philosophy-striving to create a complete ecological chain. One of the most important features of the companies we invest in is that they innovate and challenge traditional patterns in mobile internet.




The biggest change of
mobile Internet is the change of user's usage habit, which means the change of Internet traffic entrance. For example, micro-credit and micro-blogging are now very important portals, and the influence of traditional portals or vertical web sites has been greatly impacted.





also, due to the small size of the mobile phone screen, input inconvenience and other factors, making the user's choice is often relatively concentrated and single, industry concentration is higher than in the past, the competition is more intense.





This impact on the traditional internet is conceivable. Just imagine, if Tencent did not launch the micro-letter, will be affected by what impact? The rise of micro-letter, although it will have a direct impact on its original QQ and impact, but for Tencent, this change is very worthwhile, he seized the mobile era of opportunity.





However, traditional internet companies still have a huge impact in this era. This makes the entrepreneurial environment tougher than it was 10 years ago – entrepreneurs need to compete not just with their contemporaries but with "several mountains".




The accumulation of resources and brand effects of
giants are not available to mobile internet companies. For example, mention mobile E-commerce, Taobao must be the largest; Even if everyone's products are doing the same good, people with more resources will have more advantages.





How does a small entrepreneurial team survive in a market like this?





The "Mountain" in Internet market is not "original sin", the market position that big company obtains is the accumulation of past effort, also is the result of user choice. The user is accustomed to vote with the foot, which service is good to come, which home is not good to go. So, this requires new entrants to have a stronger viability:





first, run fast enough. The World martial arts, only fast not broken. The big company's technology is strong, the personnel is also very outstanding. But small companies are more focused, making it a point. As long as fast enough, product innovation enough, there is still a chance;





second, deep in the vertical field. Small companies to compete with large companies, they can only go into the subdivision of the depth of the field, can be financial, education, medical services and other fields. Large companies in this area also have no direct resources, such as MA, Horse also need and MA cooperation in the online sale of insurance. This is the combination of different advantages.