Idonews column: The new entrepreneur, to the fresh or rotten?

Introduction: What are the bones afraid of? The fear is http://www.aliyun.com/zixun/aggregation/28540.html "> The rules of the game have been overturned.

Idonews Column December 5 highlights (micro-signal ilovedonews)

In the Internet industry, the emerging entrepreneurs as a group of strong rise today, as a whenever entrepreneurs, we seem to have been to the brink of the fast retirement. For this reason often and friends, investors self-deprecating: we this old bones, can only do the parent-child social platform such a project, the user group positioning are more than 30 years old mom and dad, to do the young consumer group project, it is estimated that the early generation of entrepreneurs have been blown into slag.

Until I saw the Yu Jiawen, I couldn't help laughing, the heart of a long sigh of relief, if the Yu Jiawen entrepreneurs are all of them, we old bones are safe.

What are the bones afraid of? The fear is that the rules of the game have been overturned, that we are afraid of the familiar, at ease, playing countless times to play the successful experience, overnight is outdated, in the subsequent construction of the new game rules of the world, has always been a strong group of the bones of the moment into a vulnerable group, was reduced dimension hit, No power to fight back, only the tragic sacrifice.

There are too many examples, Nokia, Motorola was destroyed by the iphone and Android, traditional anti-virus software was 360 out of the traditional it vendors are about to be destroyed by cloud service providers, happy Net was Sina Weibo, and then micro-Bo was the micro-letter extinguished ...

The most terrifying potential is here: ignore the current rules of the game, put aside the shackles of thinking, create a new set of rules of the game, in the new rules of the game without you to play. Old bones can not see how this is going on, and try to understand and learn not to do so, competition barriers have been established.

Just like I only 3 months big lovely son, blowing can break small face, Meng Invincible, you an adult, again whitewash, you Meng out? Is your face tender? As the new fresh meat, your invincible advantage is your "fresh", is that you do not take the usual road, there is no traditional routines, no trace can find the play, relentless reduction of the dimensions of the old bones.

After 85 of my acquaintance, there are many of these young partners, for example, after 85 lazy investment Zhang Lei, the Yang Yu of the Gitcafe (Thomas Yao), the play is an unexpected, every move, I have lamented how I can not think of ah, the original thing could do so ah, it is open the eyes. Both in admiration, but also to learn new ideas, feeling very fresh. This 85 and the next is terrible for us, because you can not learn, and older than them, in addition to watching them eliminated, helpless.

What about the Yu Jiawen? Mouth cannon, speculation, the development of the user is also rough offline marketing, simple to pull people, brush users, fake data; Public relations level is in place, but the play is nothing more than to incite the people without brain, playing a vulnerable group, the interests of the community a few axe. All these means, is not that we whenever, even forums the entrepreneur is good at? Once into our whenever entrepreneurs are best at the game rules home, tube you 85 or a, all can be we blow into slag, easily extinguished.

Yu Jiawen give me the feeling is more than forums still forums, thicker than thick black experts are black, than today without the bottom line of the internet bosses have no bottom line. A little fresh meat, all over the forums also emit more than the smell of decay, completely from them to learn new ideas, a young girl, do not send out the breath of youth, but like a banlaoxuniang, I think the possibility of premature aging is higher.

Of course, in the now into the king of China, some people do not convinced that: you pull so much useless, others now pulled to tens of millions of investment, this is success, you are jealous.

Oh, I want to say is that the number of entrepreneurs have not faced the real test, the biggest challenge will come from your phased success. Because the wave of the internet is a wave of waves, you just lucky, the first step on the forefront of the tide, feel that they seem omnipotent. But the next step is to get to the trough of the wave, which is the real challenge. I used to know a young entrepreneurial team, 25 years old when the beginning of success, once created the trend of China's Internet, is the real tide-goers, once a popular. But when this wave of tide to the trough, the company disappeared without a trace.

The entrepreneurs have not experienced the ups and downs of life, once successful, it is easy to their own knowledge of a huge deviation, that they are omnipotent, it is easy for their next failure to bury the foreshadowing. It is hard to say whether Yu Jiawen can truly succeed from success. And Yu Jiawen faces another problem: because your play is too traditional, once you face the market is proven to be profitable, forums can use the same, even more sophisticated way to kill you.

So, the new entrepreneur, to the fresh, or rotten? I believe that the new entrepreneurs will be able to laugh until the end.

(Author Robbin, micro-credit public number: Meat Patty Shop)