IELTS Annual Report 2013: IELTS Research in large data age

With the development of the [micro-blogging] industry, the number of people who go to the Commonwealth countries and the United States to study abroad is increasing rapidly, the language evaluation as the only way for students to study abroad is a crucial part of the whole study industry chain. At present, more than 2 million of the world's candidates participate in the IELTS [micro-BO] test every year, the number is also increasing year in, making the IELTS test become a study abroad, overseas inauguration and English proficiency test of the leader. As an organization with 20 years of training experience and the largest number of IELTS trainees in China, new Oriental through the analysis of the examination, such as the design principle of the test, corpus sources, examination trends, in-depth study, as well as the examinee group research, such as the examinee's age and geographical characteristics, learning habits and other aspects of information analysis, Provide more valuable information to the industry. At the same time, with the development of Internet and mobile internet technology, the new Oriental is committed to the use of new technologies, "large data" perspective of the study, through the integration of various resources, in this report for readers to understand the depth of the IELTS test. The present report, which is based on objective facts and rigorous logic, collects and uses information, samples and research methods as follows:

1. Authoritative Information: The exclusive strategic cooperation with the official organization of Cambridge

The research of any examination, as far as its source is concerned, is the most authoritative and can provide the most accurate information. As one of the management of the IELTS test, with a long history and rich experience in English testing, Cambridge University's Foreign Language examination department and Cambridge University Press have ensured the fairness and stability of the IELTS test by its rigorous scientific spirit, which is an important reason for the popularization and rapid development of the IELTS test. To this end, the new Oriental and Cambridge IELTS official set up a partnership, and focus on the following areas to benefit candidates:

"New Oriental and Cambridge IELTS official signed an exclusive strategic cooperation agreement (Exclusive Strategic Collaboration)", which means that both sides in the teaching research and development of a large number of concrete cooperation, so that the Chinese test [micro-blog] students to get more preparation resources.

New Oriental has the Cambridge IELTS publication "Priority right of the first refusal": through regular communication and information sharing, the new oriental can grasp first-hand information, and at the same time to master the changes in the form of examinations and examination content changes in the trend.

New Oriental Exclusive introduction of the Official Guide to Cambridge IELTS (the Cambridge official Guide to IELTS), this is the first time in China to publish by the test-party experts writing "guide" preparation books, the book more than 400 pages of enrichment content and questions will be the development of the industry.

New Oriental Exclusive introduction of the "Cambridge IELTS (Cambridge IELTS)" series of True questions, and by the IELTS experts to write a problem analysis by the research and development team for data analysis and interpretation, to provide candidates with scientific preparation materials.

2, large data perspective: Baidu Marketing Research Institute data

With the advent of the "Big Data Age", the information related to the IELTS test is also gradually showing the trend of "explosion". Whether it is more than 400,000 candidates per year, or tens of thousands of test researchers, to all kinds of preparation resources and guidance materials in the market, these are to varying degrees to promote the diversity of IELTS research. A thorough study of IELTS requires the integration of the advantages of the two areas of education and the Internet to achieve the "internet-based approach to education". In this context, the new Oriental and Baidu Marketing Institute to carry out strategic cooperation, together with the data of the IELTS research.

In the data research of this report, the method of comprehensive analysis is used for the ranking of brand digital assets by using the analysis of retrieval quantity and cookie analysis. Retrieval quantity analysis refers to the definition of a search for a certain type of key words for the relevant people (such as the definition of "IELTS crowd"), for the population to run the search volume, to search volume as a population level and trend characteristics. Cookie analysis refers to the definition of a search for a certain type of keyword cookies for the relevant people (such as the "British undergraduate" cookie will be included in the IELTS crowd), for several groups of people do a cookie cross analysis, that is, the search for a crowd of cookies and search for the B crowd cookie The intersection of the intersection of the magnitude of the magnitude of the population and trend characteristics. Comprehensive analysis refers to comprehensive comparison of total network capacity, praise ratio, search volume, per capita search volume and search order priority.

3, the normal examination research: New Oriental IELTS Research Institute

In order to make the IELTS research normal, New Oriental has invested a lot of manpower and material resources in this aspect, the new Oriental IELTS Research Institute has strictly selected researchers in more than 16,000 teachers nationwide, and conducts examination research under the leadership of IELTS experts, such as: Regular organization researcher conducts examination analysis and data analysis The fellows attend the IELTS official examination training and certification; Each year, the new Oriental organizes researchers to conduct overseas training, such as University of Oxford, Cambridge University, and other prestigious universities for teaching theory, teaching methods of learning;

4, new Oriental students large sample analysis

As a professional organization with more than 20 years ' training experience, the new Oriental has become the largest IELTS training organization in China with more than 100,000 people per year training. After years of precipitation and data accumulation, this large sample has become an important reference for IELTS research in the new Oriental.

In addition, the new Oriental each year in more than 40 cities nationwide "IELTS China Summit Forum" series of activities, and for different regions of the candidates for a wide range of research.

With the wide application of Internet and mobile Internet, new Oriental invested enormous human and material resources, with the help of advanced digital methods to analyze the above data, for many years of accumulated data for the students at different levels, different dimensions of the analysis, such as according to the students ' age characteristics, focus on content and different geographical characteristics, and through the students in the examination decision, The research work of the New Oriental IELTS Institute is guided by the data of examination resources acquisition, students ' learning psychology and examination behavior characteristics.

All the input of new Oriental, is to allow candidates from the beginning of the exam can correctly understand the IELTS test, not only to understand the appearance of the IELTS test, understanding the concept behind the IELTS test settings, but also to understand how to prepare for IELTS to their own English proficiency, and the future of learning in foreign countries prepared. To help all the Chinese who are interested in learning, to find the most suitable for their own educational resources is the purpose of our hard work. We will spare no effort in every possible direction. I sincerely hope that the introduction of the IELTS Annual report will benefit more IELTS test takers and hope that our efforts will contribute to the development of the industry.