If cloud: Reflections on the Chinese version of IFTTT

This May, a website called IFTTT was launched in the United States, just as some people marvel that it was a http://www.aliyun.com/zixun/aggregation/10224.html "> Magical site, Domestic has been scraping the ifttt of the mountain fortress, many products competing on the line, want to compete for the Chinese version of IFTTT. Lei Feng Net has been to this phenomenon and related products have done concentrated reports, and the first time for one of them to stand out if the cloud has an exclusive evaluation, but two months later, if we learned from the cloud responsible, this product current flow is very large, and the domestic class IFTTT Web site are also facing the user enthusiasm to retreat quickly.

From the stampede to the dead, if the cloud and other types of IFTTT Web site can also be hurried, go also hurriedly, this is swollen mody? Lei Feng nets on this issue if the cloud responsible Mr. Chen Fangyi, hope from the entrepreneur angle to this product's rise and fall to reflect.

In Mr. Chen's view, IFTTT, if the cloud and other similar web site development is hindered mainly for the following reasons:

First, the originator of such web site IFTTT itself in the United States is limited to the prevalence of geek circle, belong to the highbrow type. Since May on the line, although the concept is very strong, but the face is too broad, if then seemingly all-encompassing, what can be done, the result of doing nothing, the core problem is the lack of a killer app. In the era of information overload, all-inclusive things do not attract and retain users, coupled with the lack of core applications, a new product to quickly accumulate users is very difficult. itself in the commercial logic of the existence of congenitally deficient, which also led to IFTTT in the United States is not good, the domestic Shanzhai products are affected also very good understanding.

Second, compared with foreign countries, the domestic open environment is not ideal, the class IFTTT service itself needs the platform based on the API to do services, and such as Sina Weibo platform for the synchronization of the application of the control and ban, so that such products lost a large number of users.

Third, if the cloud is not the company's main business, but a few engineers feel fun, do, the company allows such small-scale attempts, but will not unlimited investment, and will not be too much resources to promote. And the most fundamental reason is that, through the attempt, discovered IFTTT own flaw. It is difficult to succeed simply by one concept.

The idea and reflection from the cloud owner may not necessarily be correct, but it is clearly worth referring to peers and other entrepreneurs. Before making a product, in-depth research is essential. Do not blindly follow the fashion, chasing the concept, but to further explore the concept behind the things, or failure is inevitable.

Although Mr Chen says "if the cloud" has been largely abandoned, but he believes that the concept of IFTTT with the electricity quotient still exist opportunities, such as through the site linkage notification, conditional trigger cloud services such as shopping guide services, however, such opportunities for Tencent, 360 such a client advantage of the enterprise may be greater, It is also more basic to achieve.

And for the entrepreneurial team, because there is no PC client advantage, want to have some gains in this area is difficult. However, the mobile Internet is a new opportunity, directly from the mobile phone, as long as the service to do in place, fast access to users is not impossible thing.

(Responsible editor: Lu Guang)