If cosmetics are made into O2O, can you imagine?

O2O has been said to be rotten, whether it's food or tourism, the pattern is not uncommon. If cosmetics are made into O2O, can you imagine?

Micro-music technology is a cosmetics O2O business, said the simple point, is a Watson. But Watson's category to own brand-oriented, micro-music technology category is mainly online Amoy brand. In recent years, with the rapid growth of electric dealers, the birth of a number of online cosmetic Amoy brands, such as the olive oil, affordable herbal medicine.

Back to the industry itself, E-commerce is indeed an irreversible trend. But online growth does not always run, at a certain point in time, the line will and the line reached a tipping point. This for those Amoy brand, the risk is very large, because the flow is limited, the line of the crowd is also fixed, it is easy to see the ceiling. How does Amoy brand find a new engine for growth when it reaches a balance line and line?

Down the line! This may sound a bit heavy, but it's a way to do it. Micro-music technology is to do things like this, open the entity shop, let famous cosmetics Amoy brand settled in, this solves these Amoy brand traffic dependence problem. In addition, and micro-music cooperation, Amoy brands also do not have to pay the online entry fee, advertising fees.

Micro-music has now and more than 60 Amoy brand cosmetics cooperation, including the olive oil, youth Messenger and other well-known brands. Future revenue comes mainly from three aspects:

1, the cost of joining. Currently, all the micro-music to join the model.

2, business return point. Cooperation of Amoy brand, sales will have a return point.

3, streaming media ads, similar to the large screen media, playing brand advertising.

Online traffic, marketing more and more expensive today, for online brands, reverse O2O may be another way.