Summary: Do SEO we will often have to pay attention to the collection of the site, and sometimes the site included down we will be very worried about the site is not a problem, was punished should do? In fact, first of all, we must calm down, do not get sick and disorderly desperately. Perhaps the site included a change
Do SEO we will often pay attention to the collection of the site, and sometimes the site included down we will be very worried about the site is not a problem, was punished should do? In fact, first of all, we must calm down, do not get sick and disorderly desperately. Perhaps the site included less is not necessarily bad.
Once upon a time, the prevailing word: Included for the King, the chain for the emperor. The more the website collects the better, this is the mentality of most stationmaster. In fact, there is no mistake, do SEO optimization, not just to let search engines like, so as to give a good ranking? This is the way normal people think. The more content that is included, the higher the chance of being displayed, the more the ranking is. According to this speculation, the final result is the site's traffic increased significantly, conversion rate also followed up, is really a good dream. However, the East pool, now a lot of Web sites exist plagiarism collection of circumstances, when the content to a certain degree of duplication, Baidu original spark program will seriously combat these repeated content of the site. Then, we now change the train of thought, if the content of the site is reduced, will it be advantageous to the ranking of the website?
East Pool felt to be advantageous. This is like pruning trees, it is not the leaf grow more prosperous the better, after pruning, leaving the essence, that is really useful part. SEO is also a truth. To promote the content of the website by reducing the content of the Web site.
1, delete the low quality content, adhere to the original
Now on the Internet, whether large or small site, there are collection. However, the collection to collect, but the title is similar to different content. Such content published to the website, can be indexed by search engines, but, if the search engine algorithm improved, the first hit is this kind of website. A lot of repetitive content will be judged by search engines as cheating. Instead of waiting to be slaughtered, it's better to manually remove these duplicate content that is unfriendly to users and search engines. There are also sites do not appear some and the theme of the site irrelevant content, so that Baidu will be judged to be a low quality page, resulting in less included, down the right even by K. The most typical is trickery. We only insist on the original, the site of the dawn will come.
2, refuse content and the outside chain
If you have a lot of junk information on your website, you must delete it in time, otherwise you will be liable to be punished. 2013 years outside the chain seems not so important but is very important. Baidu is now desperately fighting outside the chain, if your site appears a large number of garbage outside the chain must use webmaster tools to reject. So Baidu processing, your site may not be harmed.
3, Shielding dead link
Dead link is simply the key point of website optimization. In the course of the website operation, often because of the revision, has been massively released the Rubbish Information (forum most) after the deletion causes the large area dead chain. Many of our optimizer personnel are shielded by setting 404 or using Robot.txt. can also use Baidu Webmaster tools to submit dead chain. In this way Baidu can avoid being punished after processing. Remember that must be timely treatment, or Baidu included after the deal with more trouble.
After the above pruning work, I would like a search engine to meet the birth of the site. Even compared to the previous, search engine included content reduction, but for the site ranking is very helpful. Look at these you think the site has become rare without the benefit of it? Maybe you still think that there is no good, it doesn't matter, everyone has their own point of view, the starting point is different from the perspective of the problem, these will cause everyone's views are different.