If the independent web site is to be community-based

The following is an open discussion before me and @fenng on the "beta friend" micro-trust public number. Want to see more timely please pay attention to: Betacafe

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Q: If the independent web site is to be community-based, what do you think is a good entry point? Http://www.aliyun.com/zixun/aggregation/36774.html "> How will the future of electrical quotient and social interaction intersect?"

Secretary：

0, Independent Business website to do community This hat is too big. Let's say that the Web site does not do its own community.

1. I do not think that the website must have its own community. What is worth doing best for most users of the website is to maintain a good relationship with them in the community they often go to. Then consider the need to have a community of your own, not too late.

2, the focus is to build channel brand, service brand or product brand of the company, it is necessary to engage in their own community, because it is really necessary to maintain close communication with customers, really need to have a customer exchange place, as their own living room bar. But this community does not need to be very complex, a simple BBS is often really the best choice, the BBS with a good enough to meet the needs.

3, the entry point of this community is more appropriate is "Member Services and mutual exchange", rather than "affiliate marketing" place. The direction of departure determines how far ahead can go. (Of course, "Member Services and communication" does not mean that you cannot do "affiliate marketing", the focus is different)

4, this community is more unlikely to be a "XXX industry community" or "XXX platform." The merchant's genes and starting point are simple: sell goods to make money, such circumstances want to do a good community is almost impossible; users to the merchant is: to buy things to spend money, they will worry about the merchant more cunning to earn their own money, the heart is very difficult to make friends with the merchant, in the merchant's website to see strangers they will suspect that the

When it is not possible to make a watercress, it is so. "Every guest talent" is also a good failure case, not only the SKU too little can not support a sharing atmosphere, but the starting point is there is a problem.

5, a lot of Taobao big sellers have their own QQ group, a shop hanging 3,500 QQ Group is very normal things, Members here chat, mutual consultation, show off their clothing effect, good. On the one hand, members have a place to stay, on the other hand when the business needs can be easily delivered to their information.

However, when they try to pull these people from the QQ group to their own forums, from their own forums to their "social sharing community", most members will not buy the account.

Because these people do not need to always stay in the "merchant" community, in the QQ group is by the way, but also can "block the message", into your website that road is too far too troublesome.

6, most businesses do their own community will eventually become a neglected but not willing to close the cemetery. In particular, which are not integrated with the Business-to-consumer. Because consumers simply will not have nothing to do to Baidu your site, and then go to your community to turn.

7. I believe that more than half of the electricity trade fairs in the future come from "social". Because people will more and more "because others have, I have to have" consumption, rather than "I have to have" consumption. "Consumption affected by others" accounts for the vast majority of the time, from social consumption is the mainstream. Electric business platform will become "orders and checkout" place, the community is the starting point of consumption, is the place where goods are displayed.

But the "community" is not "the Merchant's own community".

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Q: Do you know why you don't do traffic fines?

Secretary：

1, traffic police wood has interface, the bank interface is too strong, access costs are too high.

2, taobao.com > Search "City traffic fines" > see the merchandise to find the seller QQ > QQ (usually can not be deducted points, 1 points 100 yuan, fine according to) > Back to Taobao Order, Alipay payment. ... ... Secured transactions, rest assured safe!

(Warm tip: 7 days after the delivery system will automatically confirm the receipt of payment, automatic confirmation before if the other party has not finished the main points to apply for a refund).