If there is no budget to promote the APP?

This article comes from the topic of the discussion: if there is no budget, how to promote the App? How to achieve the budget-free, download volume, activate the target to complete it?

Horsepower, looking for designer/engineer->

Wang, Meyu Ho, Liu Xiaoyu and other people agree that the application of the promotion is an old topic, share a few ideas:

1. Product Content

First good product, this is a nonsense, waste of real. A good product, there will be a lot of people willing to help you share, to help you spread. A bad product, racking their brains can only find ways to deceive installation. I have seen a lot of products for the most beautiful applications, there are indeed very good, you do not recommend all feel justified, there are some very "nonsense", do a mess on the hope that the sky off pie.

2. Seed Users and Angel users

On the basis of good products, in the early days to have very good seed users, these people may be around you can touch the real users, friends, friends, forums, and so on, and so on, to serve them well, from them to dig out the angel users, and gradually will begin to help you spread, someone said your good word, Because they really think your product is good.

3. Product ideas to do the promotion

Early products, products and operations and even promotion should be one of their products must know weight, to find its tone and users. Alone to promote, for the promotion and promotion, in order to find quantity is painful. Should be from the product level to do the promotion, such as the use of product design to establish the basis of viral transmission, see crazy guess the example, friends in the circle, the group is everywhere to help guess the picture, the product itself has the dissemination of characteristics. It is also possible to build a community-friendly mechanism within the product to link the user better. Do other applications to push the flagship application is also a choice, the so-called pilot, but here the input and output to be counted well, after all, product design and research and development Resources Limited.

4. External channels

Go to a variety of websites, media, personal blog/from the media to submit/recommend is a good choice. Do not recommend the start-up team to consider a variety of fees and charges channels, if your product in the beginning of the need to spend money to promote, often a worrying prospect. In addition to reality, in life, in the work need to have friends, is the kind of trust and understanding of your friends, many times people are not for the benefit, just because of recognition you, trust you, can help you spread, and even help you find the same good publicity channels. Work and life are interlinked.

5. SNS

SNS marketing and so on, useful but with the same tune, really touched the product of the real users, rather than to find the forwarding rate, exposure rate and so on. In reality there are some examples of SNS transmission, there are successful and unsuccessful. The challenge here is that the public is being educated to find new lightning spots to stimulate the spread of the chain, and this is becoming more difficult.

From product thinking, encourage users to share, improve their exposure, bring new visitors and users, but also commonly used means. The sharing of micro-letters and microblogs is a must (and is really interesting for users to share the functions). Recently some applications have to remove the micro-letter to share, also really counted on the good intentions of the broken wrist ~

6. Patience

Product growth needs process, the growth of user needs process, the primary hundreds of, thousands of users have to step by step, when you cross million, 100,000, million threshold, the growth curve will be completely different. In this process, we should pay attention to the good product itself, to do the experience, tricks can sometimes be, but do not always think of speculation.

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Ethan, I want to make a product. Dog, Bark

A few days ago to hear a lot of people evaluation Division I Products: you ya in large companies do not make money in the product, over time the company no longer invest in promotional fees is also very normal. But we are not unemployed, we are still seriously doing products, we also need to promote. What to do?

A poor force has its own way. Who says there is no money, there is no survival.

1. Find channels: Although I have no money, but we do not face AH

Now online free promotion channels are not many, but also not without.

Domestic Android third party market for the start is a finally promotion channel. The Pea pod starts the request to be quite many, may go to the official website to check. But anyway, the pea pod Starter is the most valuable free app promotion channel, there will be supporting activities, there are banner location, there are promotional resources ... Even if you don't get the start, it's OK to get a pea-Pod design award.

In addition, find some technical media recommended (love, 36KR), or to the most beautiful applications, niche applications and other channels to contribute, are free.

2. Operating SNS: Although I have no money, but we have the manpower AH

Micro Bo, watercress, micro-letter, these channels are free, it depends on how you do.

This is too much to start, but social media is free.

In the case of no money, precision marketing seems particularly important.

Weibo marketing does not necessarily need to find jokes hand-made jokes, but also very expensive.

Even if you go to the Watercress group, where the target user is getting together, it is worthwhile to use a whole day's worth of soy oil to make an ad for the marketing account.

When the poor forced home to micro Bo letters pull a user's thing we are not not done.

3. For resources: Although I have no money, but we have resources

This article may not be applicable to most cases.

One is its own resources, the regular promotion of the application of the app to download, the second is begging to find a brother department to resources to the gift of advertising, kneeling for friends operating micro-letter large advertising ...

Not every product is a good shade under the tree, but each product team will have a bit of resources in hand.

4. Ask the user: Although I have no money, but we have users ah

Truly meet the needs of users of products, can be self marketing, users are willing to spontaneously for your word-of-mouth marketing.

Let users tell users, can be like a green pool log on automatically synchronized Clockwork Micro Bo, you can also when the user to use a good time to sell an eruption to remind you not to send Micro bo, or do a (fake) lottery to stimulate users recommend your home app ...

Above is the method which I see in the work, also is I to do the product design promotion plan.

Those who are poor and cross are forced out. Yes, many methods look very low, if you eye, then you give me promotion fee ah "hand ... If I had the money, I'd like to vote for the subway, too, t.t.

In short, 1. Your app is really good enough; 2. You treat the app as a son, want to let everyone know, then, exhausted to find free resources to promote the premise of no money to maximize the effect of promotion, or possible.

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