If there's no traffic, it's a waste.

Network promotion is the most important traffic, whether it is to do SEO or do bidding to promote the flow is the most important, there can be a flow of conversion, and do bidding is undoubtedly to better generate traffic, although SEO can also be implemented but, SEO keyword and cannot do a lot, and SEO effect is slow. The advantage of bidding can be based on their own products at the same time to put multiple keywords, but in the launch of the key words should pay attention to the flow of the problem, if there is no traffic so the bidding is no doubt useless.

Bidding can be based on product positioning keyword positioning, through the auction can effectively seize the market share, and an advertising system class usually represents a product, so the advertising system class settings are very important, an advertising system class is a whole, Any one of the key words in the advertising system may affect the quality score of a class of advertising and thus affect the bidding rankings. If there is no flow of multiple keywords in an ad system class, it will lead to the ranking of many keywords in the advertising department. Now a lot of bidding optimization in the use of bidding when more people like to put test flow, this is not advisable, but also not through the system auction training often like to use the method, the use of bidding to make money is to be able to pay at least to get the maximum profit, and the quality score is particularly important, In the absence of a keyword to determine whether there is a flow of the premise of the delivery often quality scores will be very low, because the impact of quality score factors in the most important, in the absence of traffic in the premise of what to say click rate?

Typically there are several situations where there are no traffic keywords, one is that the keyword does not search the user, in which case the site does not have the traffic is correct, the other is that too many competitors lead to traffic by the previous competitors occupy, in this case should even make improvements, in the analysis of competitors, Decide whether to raise the keyword bid and budget or discard the keyword. Synthesize their own products to test, in the profit is greater than the launch score can choose to raise bids, to improve the bidding rankings.

In doing the bidding should be an early analysis of the flow, this can effectively avoid the passing of quality scores, resulting in better bidding costs, the key word flow size can be viewed according to the tool.

At present, many companies bidding to promote the use of bidding software, the effect is good, mainly can release the price of bidders, can have more time to optimize mining keywords and write related keywords. The software itself ranked very stable, keyword ranking price of some bidding software will be very high, but some do is very good. For example, small head bidding software technology is the latest ranking algorithm, ranking stable amount at the same time the price will not be high, many bidders to the small head called the 2012 "Dark Horse Software"

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