If you can adjust your position, you can make a big profit

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SNS recently without the lively, if it is really seemingly silent, all in the secretly hard that is good. Today, the world, good innovators are said to Chen recently may be on the campus to implement positioning adjustment, but so far there is no precise information on how to adjust and adjust the purpose, he exactly what kind of recruit?

I believe that the thousand oak will still be the campus as a key development of the project, prior to the acquisition of happiness. COM just as a test of entertainment platform, for the network as an "experimental plot" for the upcoming campus network positioning adjustment to prepare. How will the campus net be positioned to adjust? From its web site now traffic data, 30 million of the user traffic is mainly concentrated in albums, blogs and groups, this should be more popular forum but only 1% of the total number of visits, it can be seen that most of the current user turnover in their own space and some familiar with the crowd inside, Product features are not fully applied, the atmosphere of the entire website has not been fully active. The existence of these conditions will seriously limit the development of the platform, but if the network can make a strong positioning and image of the adjustment, I believe will be a strong change in these puzzles.

If the school has to make adjustments, the author thinks that he will first define the original user group to break, so that the platform's product function can be more fully applied, so that the 16-35-year-old user group "through", "need to apply", so as to play it through interactive efficiency, to explore the platform and the value of users. Because the social atmosphere changes and the social space expands, can inspire the user the demand, the enhancement website user cohesion, also can promote the platform product application structure rich, thus reached "the big" social first step.

With the continuous change of users ' needs, the platform can find a better and more suitable development direction. For example, the promotion of interactive atmosphere for the "idle goods Trading" and other E-commerce application of the scale to pave the table, but also by the use of MOP Entertainment portal resource advantages for the school to create a set of interactive consumer applications as one of the "big platform" to do the thrust, these other SNS social networking sites do not Will accelerate the school to become a social platform (product application Rich), large users (wide user coverage, interactive strong) goal, so that the school becomes a dependent online communication interaction space.

Many SNS companies want to break the current state of stagnation, but they are not aware of how to start. This is the need to first break out of the school to stimulate the cause of the entire industry, but also to consolidate and enhance its position in the industry leading, otherwise the campus SNS eldest brother's status became a reputation.

Innovative initiatives, whether successful or not should be affirmed, because the user's needs change every day, only down-to-earth innovation to increase the odds, can make money is the hard truth, Chen a boat should know this truth. After all, the net has been kept for 3 years, the user group is more mature, the next key is how to play the value of these tens of millions of users. Timely and appropriate to the domestic largest SNS platform for strategic adjustment, will be able to more greatly stimulate the potential of the school, enhance its brand value and image recognition, large-scale profitability will be within reach.