One day, when I finished the cocktail party, all the way into the open-air car park to visit the car. All of a sudden, I was flattered by the fact that there was a spotlight on the crowd. I opened the fan Patan stare eyes, slightly alongside the car trunk, Jilt said: I, I am a star, want to interview how to interview! After the words, only heard a group of voices echoed in the late night: "I am the driving of e ...", "I am a micro-driver ...", "I love to drive ..." I was shocked by this hasty and squeezed voice half awake, just think of us when drinking, customers know I can drink half a pot, probably in advance with their own mobile phone to help me on behalf of driving. I looked and looked at the only car key that was holding in my hand, who would I choose to send me home?
If you have any questions about your mobile software, let Testin appbase big data to tell you all the answers: including the current O2O industry driver/car/Agent service classification in the first group of leading drivers, and other competitors of the target is where?
[O2O Driver]
October 17, 2014, 58 with the city to 20 million U.S. dollars investment e generation driving. As of the same year, October 29, e generation of driving business covers the country 102 cities, Daily order volume of about 50,000. 2015, e Generation drive in the country 120 cities opened driving service, with 60,000 drivers.
[O2O washing car] There are three types of car washing mode: 1, to shop washing car, 2, door-to-door car wash, 3, valet car Wash. Guangzhou Royal Chi's "car Wash bao" App, Service advantage lies in: Immediately the next single can enjoy the professional car wash door-to-door car wash, but also at any time to view the process of vehicle cleaning.
[O2O agent] as long as it is not "surrogacy" and other illegal matters can be formally found in accordance with the law agent, the current O2O industry's app flooded a small batch of "traffic violations agent" and other agents for the formal service class mobile software.
O2O Service has 2 inseparable links, the offline link is responsible for the delivery of services, while the online link of the app is responsible for user access, identity determination, order, service delivery synergy, payment, customer service, operations, market and other key responsibilities. O2O app products, development, promotion, operations team did a lot of work, but often do not know what they do is good enough, is not better than competitors in the industry, from the Testin release of the app competitiveness report can be seen, the agent market competition is very fierce.
In accordance with Testin's appbase competitiveness quadrant for more than 50 markets visible O2O Industry "agent" analysis, only e generation drive, micro-drive These 2 apps can enter the leader quadrant. Among them, the micro-driver's market operation direction just good casing success. The rest of the "agent"app are gathered in the entry quadrant, the revolution has not been successful, the partners still need to work hard to refuel. "
1. Leader leaders
E generation
Micro Drive
2. Market driver Harsh Drivers
None
3. Product Driver Product Drivers
None
4. Entry Entrants
Generation driver, love generation, car wash, Ashiro, Ann Master driver, the first generation of driving, UU wash cars, Yunde driving, good generation driving, driving guards, crazy car Wash, the wind on behalf of driving, driving, speed generation driving, the market easy to wash cars, heavy rain washing car, e car wash, call generation, the car wash, 769 generation driving, 114 generation driving, illegal agent, driving cool, Car wash up to the people, the core sent for driving, 9 generation driving, generation driving market, the driver, Mills, 19 generation driver client, traffic violation agent, Cheng Generation driving, quack car wash, happy generation, valet shop, Bonnie Driver, 96 generation driving, to wash cars, music master driver, China's driving platform, crazy car wash, Daoquan generation, 118114 generation driving , micro-drive, 58 generation of driving, e generation car wash, car wash, small Ming driving.
Testin appbase Competitiveness Quadrant (testin appbase Synergy quadrant)
Testin AppBase has the world's largest portfolio of app markets, operations, products, research and development, Testin customers, Partner and invited industry experts and investors can anonymously obtain the app competitiveness report for specific objects generated by the AppBase database
(testin appbase Synergy), AppBase competitiveness Quadrant based on mobile app market operations, Product development These two important attributes of the 14 dimensions of classification analysis, providing a complex app competitiveness market, operations, products, research and development of the promotion decision method
(App Synergy mx Decision Tools), Find out the problems in the development strategy problems that the app developer is most puzzled about, evaluating the overall competitiveness of an app relative to its vertical domain and evaluating the competitive advantage of any app in the database, with an objective decision basis, to develop a balanced development strategy for market operations and product development, It is used to evaluate the overall impact of input-output effects and return on investment, and to establish a lasting competitive edge, while providing industry and investors with a basis for evaluating the integrated and collaborative development potential of the app.
app developers, especially O2O entrepreneurs with capital support, often online promotion, advertising, push activities, and even brush list expense, but access to users must be through the product experience can be effectively transformed, retained, once the product problems or negative evaluation, is not a positive way to improve products, improve the experience, But try to delete the post, delete the evaluation, press the gourd up the scoop, if the product development attention is insufficient, even if spends more money, employs again many navy, also cannot completely control the user, as long as your app is not the world only monopoly resources, must have other similar function, the service app appears, the user will not hesitate to rush.
As shown in the diagram, the results of professional technical inputs such as mobile app products and development are taken as x axes, the market, operation and other inputs produced by the effect as a y-axis, composed of a two-dimensional quadrant, on the axis, respectively, according to the 5 division of the scale, to 60% of 3 as the median line, divided into not unbalanced "field" zigzag, x-axis, The scale of the y-axis sums up the overall competitive effects of each app in each dimension at the same time and under the same conditions as the number size. The
Market Operations Marketing & twist dimension is primarily based on downloading, installing, and activating three of data that reflect the effectiveness of the user's operations, and the impact of social networks, media, especially mobile media, reflects the effects of the market. App iOS in the App Store and domestic main third party stores, channels, Android version in the domestic mainstream of more than 50 stores and download channels coverage effect, as well as Appstore,googleplay,amazon The global effect reflected in the sync release of the store and other third-party globalized stores.
Product Development Products & development dimensions mainly through the implementation of app function, user experience, app's compatibility on top terminal and performance comprehensive quality, the performance and stability of users in actual use after app release, The user's evaluation of the downloads store and mobile social media, whether periodically iteratively updating and releasing a new version, the sustainability of app development, reflects the overall strength of the app developer's product development.
Leader leaders: The APP for market operations and product development with 60% comparative advantage results is attributed to the leader leaders, such as [App①] in the figure. Leaders need to maintain a competitive edge while keeping a close eye on the same leader-quadrant rivals (such as the App⑤) to meet the challenge, while market drivers and product drivers will pose a threat to the app in the leader Quadrant once they have worked on the shortfall.
Market Driver Harsh Drivers: 60% Advantages of market operations and less than 60% of product development are attributed to market driver harsh Drivers, such as [App②] in the figure. The market driver has already possessed the market operation advantage of the leader Quadrant, but whether the product development can be improved effectively is the key to the sustainability.
Product Driver Product Drivers: An App that has less than 60% market operations and a 60% advantage in product development is attributed to the product driver products Drivers, such as [App③] in the figure. Product drivers are relatively more focused on products and development, pay attention to the user experience, as long as the funds and team can cooperate, increase market operation Investment, there is the opportunity to enter the leader Quadrant.
Entrants entrants: MarketOperations and product development of less than 60% of the App is attributed to the entrants entrants, such as the figure [App④]. Entrants in the market operations and product development are not the advantages, but if the vertical formation of differentiation in the subdivision, to achieve a single point of breakthrough, subversion of the existing market pattern will have a great opportunity, and this is more investors and VC concern.
Adjust development strategy through appbase Synergy MX competitiveness
Market Operations Marketing & Twist
1. Download Amount Downloads
2. Installation installations
3. Active degree Active
4. Social network social Influence
5. Media influence
6. Channel Distribution Distribution
7. Global
Product Development Products & Development
1. Feature functionality
2. User Experience users Experience
3. Application Quality app Quality
4. Using Performance Configured
5. Users evaluate user Feedback
6. Iteration Iterations
7. Persistent sustainability