If you think big data is just a part of information, you are wrong!

Yesterday's title has been made of bricks, said a look at this article is a layman's written, well, that I am a layman does not matter, ignorance of the fearless, if I have to say that I did bi product development for more than 10 years, not be shot dead? Today's view is also very controversial, so I decided to wear a helmet, Shunliu Brothers did not say: at least a cadre to wear helmets! In the big Data team, I have to be a platoon leader.

Informatization for so many years, greatly improve the overall productivity of the society, known as the third Industrial revolution is no exaggeration. Enterprises from the accounting computerization began, MIS, ERP, CRM each shining debut, how many years to lead the coquettish? With the construction of various systems to take shape, we are also thinking: built so many systems, bought so many software, what to do next? So many years accumulated so much data, in addition to looking at a report, what can be done? ? At this point, Bi appeared in time, seems to find the right direction, we do BI products will soon show their talents. However, in the train encounter a user, she words directly quenched my enthusiasm. She is an end user of a telecom operator who specializes in BI's business. In her words, the bi is basically a cheat, the manufacturer besides earns money, did not do anything else. It's still a matter of their own thinking, and there's no particularly good conclusion that the BI is far from their expectations. In a flash, I decided to hide my identity, embarrassed to expose myself as a bi practitioner. But what she said is not all right, bi is just a tool, not a magic wand, no one can replace you think. However, her thinking, is sure to put bi, but also with the large data, as they are a continuation of information, but only a system, according to this way of thinking, the big data does not bring much welfare.

For instance, the time goes back 30 years, suppose there are two banks, a son Bank (stage name Construction Bank), a daughter Bank (stage name), the two banks of policy care are the same, fair competition in the case, son Bank began the information construction, gradually using electronic, automatic operation, Daughter Bank continues to continue traditional practices, manual accounts, artificial business. So, daughter Bank can hold on for how long, I think everyone's answer is the same, not very long affirmation bankruptcy. This is the information brought about by the change, there and no is there will be a difference, do not change will die.

For example, there are now two banks, the parent son Bank and the foster Child Bank (stage name Ali Bank), policy care is the same, fair competition. My son. The bank information is very advanced, the electronic bank business leverage, the deep pockets, has invested a lot of money to make big data, but the big data is only their informationization work, anyway the business is quite good. But if you open a fruit stand and want a loan, a son Bank is not going to lend it to you because they don't accept the fruit as collateral. Adopted son Bank has been suffering, wandering for many years, eat a lot of bitter, the ground saw a piece of cow dung will be picked up home to dry for the fire, the data will not let go, so, his home of cow dung and data number of rivers and lakes first. Whoever you are, just apply to him for a loan, and he can figure out how much he can give you in a few minutes, without any collateral, and with a particularly low bad debt rate. Why? Because we almost all bought things Taobao, almost all have Alipay, and some people have chopped hands for this. Before we became his financial client, he had been a user for many years and contributed to his data accumulation for years. To know that commercial banks at this stage rely on profit margin, you say, if the policy is fair, how long can the pro-son? With no large data as a business support, like the original to not information, a thin line, may be the death of two boundless.

If only large data as a small part of the information, that large data will not play much role. At this stage, the Internet company is the only one to set the big data as the lifeblood of the people, and only they, the big data play superb, so now, the entire business community, the most dazzling is also a few internet companies. People don't come to a plan: Last year, the construction of information work is ERP, the focus of this year's information work is BI, next year the focus of the information work is large data. People rely on technology to start a day, thinking about how to meet the end user, not the customer. They will not touch the end user, through interviews to understand the user's ideas, this for 2C enterprises, almost impossible, and the user himself is not clear what he wants. So what is not important, what is the most important, people will vote with their feet (of course, internet users mainly vote with the mouse). Internet companies collect all of the user's behavior, and then their operations depend entirely on the data, and in their own words, big data is a thought. So, the real big data to play good people, is their own play that wave of people, and not others (large data vendors) to play for you, so, through step-by-step enterprise information work to enlarge data work, will let you down.

I've been to a mobile internet company that does mobile games to solve the problem of massive data. They were just a few people, millions, and quite rich. How do they do their jobs? In addition to research and development personnel, there are a large number of people are staring at the data every day: How much is the amount of activation? How much do you charge? What is the billing point that the user has played? Their development and operations are entirely guided by these numbers. So they're all a data-driven company. That's the big data. Although their data volume is very large, the daily increase of billion lines, the previous construction of the Data Warehouse, every time to do a multidimensional analysis of two minutes, the experience is not good, we helped them to do a two seconds, they are surprised, but I can not be complacent. As we speak, can play a very limited role, only users, really have large data thinking users, will be the largest use of large data, to meet the challenges of large data, and thus promote the progress of large data, we can only be a sparring partner, hit a hand. It was an era of full competition and Cross-border competition, with a joke that the traffic radio finally found that a taxi was their biggest competitor, because their loyal listeners, the taxi driver changed to listen to the tick-tock taxi. Therefore, who can make better use of advanced production methods, who can stand out. This is the best of times, please do not betray this era!