IGA creates a new era of network Marketing Communication 3.0 times

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Editor's note: Past sites, more than 80% is no one to see-the network's most valuable resource is not content but the limited attention of users.

Network Marketing Communication

1.0 Let people know

Evaluate advertising effectiveness by exposure rate, low advertising efficiency

2.0 let people know and like

With Google and Icast Rich Media as the representative, emphasizing accurate positioning, to achieve a simple user and advertising interaction

3.0 not only to let people know you and like more, multi-functional if the subtle encouragement of user purchase behavior, multiply the business opportunities
IGA as the representative, not only more emphasis on accurate positioning, pay more attention to user behavior, truly realize the user, media, advertising tripartite true feelings of interaction, greatly improve the effectiveness of advertising

In the 3.0 era, customers can experience product features and operations directly online. And the enterprise sales staff can through real-time online chat system and customers without distance to establish direct information interaction and communication, this communication is based on a good user experience process. In the first time to understand the actual needs of customers, so as to obtain more business opportunities;

In the 3.0 era, the network is both a tool and a platform, not only to provide integrated services according to user needs, to create integrated service platform, but also to provide personalized aggregation service based on user preferences and web-based experience platform;

In the 3.0 era, the most important value is not to provide information, but to provide intelligent filters based on different needs and comprehensive requirements to meet the platform, and each filter is based on a user needs, the integrated platform is based on the comprehensive needs of users to build;

L 3.0 era, advertising more understand the interaction between the media and users, according to the user's behavior to determine how to display ads, to solve the one-way positioning problem. At the same time, advertising content will be based on consumer habits and end-user interaction, advertising itself into an interesting entertainment content.

The IGA publishing system can be divided into three kinds of ingame, outgame and Aroundgame according to its advertisement realization function. At present, most of the domestic IGA technology belongs to Outgame and Aroundgame two, only Gameblaster can have these three functions at the same time, because Gameblaster is a large team in France after three years of development, and through different types of variety of games on the application and testing , while in China after two years of upgrading the results of redevelopment. The development of IGA technology is a huge and complicated project which needs to devote a great deal of manpower, material resources, financial resources and time, which can be written out in one day. Because this technology is to be integrated in all the current market online game language program version, but also ensure that the integration with the game does not affect the operation of the game's security and stability.

3.0 times will make the network marketing communication means and methods have a major change, so that the Internet marketing communications to achieve unprecedented development. The characteristics and advantages of IGA, including its interactivity, experience, interest in operation, flexibility of advertisement, and diversity of advertising display means, have been introduced in this paper, which has created a new era in the 3.0 era of Network Marketing Communication 3.0.