July 28 Afternoon News, IgG joint founder and chief operating officer Xu Yuan in the 2010 ChinaJoy Summit Forum, said that the 2010 overseas online games market changes, mainly in advertising costs increased dramatically. Xu Yuan said in a speech, 2010 overseas swims the market mutation. The first is the fierce competition in the market, resulting in a significant increase in advertising costs; the second is the changing psychological and cultural differences between players; the third is that social networks have changed the way players live and model. The above three points, he argues, have significantly increased the threshold for overseas operations. China International Digital Interactive Entertainment Industry Summit Forum was held today, while opening the 2010 ChinaJoy prologue. Many top executives will attend the summit and give a speech, Sina science and technology as the official designated forum to support the media, beginning today to chinajoy full coverage. (Loliang from Shanghai)
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