Ignoring the "Internet", Suning electric Shanghua

In the traditional business giant, suning exerting the strength and determination of the Internet is not a big. Set up a separate department, a large acquisition, and even the strong broken wrist-like in Beijing and other big cities to achieve the same price line. Because of these, the Internet industry Reporter organization "shanzhai Conference" even as the 2012 annual company.

However, the subjective strength and the difficulty of the objective is not contradictory, and Su Ning announced today's "cloud business" strategy and organizational structure adjustment, but did not let us see the greater determination to enter E-commerce, but there are some ignore the internet laws and practices.

For example, Suning chairman Jindong said that the main force of E-commerce should be the shop, not the electricity business, the development of E-commerce should be led by the retail enterprises themselves, rather than by the electric business service providers dominate.

If this is just to the electrical business of the boss of the field of second day cat, Beijing East Challenge, that also as a slogan see Forget. But if really as a strategy, that Su Ning's electric business road crisis. Shop to do the main business of electronic commerce rather than the main force, external, is Su Ning to challenge Ali, Jingdong, but internally speaking, it is not traditional retail forces to dominate E-commerce business?

Although electronic commerce is also a kind of business type, but its internet gene brings some new features, new structure, and emphasizes that the store is the main force, it may ignore these characteristics, and finally make the electric dealer into Sibuxiang. We have been able to see this clue in the organizational set-up of Suning Electric Business department.

Suning's new E-commerce business headquarters, divided into 8 major business departments, respectively: the Department of Online shopping, mobile shop division, local life Division, Business Travel Division, financial products Division, Digital Applications Division, cloud Products Division, Logistics Division. This is in accordance with traditional retail habits, according to business type classification. What's missing? Finance Department and Human Resources department.

The reason why the BoE has emboldened the price war, because there is capital behind, this is the general characteristics of the Internet industry, the future development prospects through VC discount now, and then use the funds to achieve future development prospects. Suning as a listed company, but not suitable to do their own vc--General VC recycling investment is expected in 8-10 years, but also through the universal net, focus on fishing to ensure profitability, Suning shareholders will not accept this situation. So before and after the 815 war last year, Su Ning's share price tumbled, so that to buy back the rescue.

In addition, in the incentive mechanism, Internet enterprises have their own characteristics, that is, the universal option "golden handcuffs" mechanism. In particular, for middle-and senior-level managers, the lure of options is far greater than annual numbers. But Jindong has made clear to the media that he does not intend to buy a new set of employee incentive system for suning, but rather to those who have long-term pursuit of so-called career managers, rather than speculators. This is from the traditional state-owned enterprises "sense of honor, values" to keep people are not far away.

That is to say, the key to the success of a traditional enterprise is not how many executives are promoted, how many divisions are divided, or even how much money is invested. More importantly, it is possible to give greater trial power to the system space, which is embodied in the financial right and the more "internet" of human rights.

Can jindong make this bolder attempt? With his tough character, it's hard to say. According to a media reporter, at suning headquarters, ordinary employees dare not even take the elevator with Jindong. This is the most basic level of staff can through the internal IM and mail directly to find Big boss of the Internet enterprises, almost unimaginable. Suning to further defend the "annual company" honor, probably first from the jindong of the big transformation began.