Ignoring the traditional online games vendors create holiday marketing patterns Endless

There is an old Chinese saying, called every festival times Sze, but this thing to the online game vendors here, it became "every holiday activities." Spring Festival, Valentine's Day, Lantern Festival is not enough, children's day, women's, Singles festival together.　　China's past, and then to some western, Western is not enough, and then some network culture was born. In a word, the tough festival does not need to explain, you have a junior, I will come 15. As a result, manufacturers have arisen a wave of holiday manufacturing, around their own products to do a variety of festivals, endless, some of which make a vivid, some have become a chicken.　　Why do manufacturers have such a passion for this holiday marketing? Holiday Marketing: The network activities of another gorgeous packaging in the online game blowout period, a wide range of online games, how to stand out among the many competitors, attract players? In short, you have to have the material. The game has material, the marketing means must have the material. You can't just surround yourself with the characteristics of the game, and let the players see the means to attract them. This means activity.　　And all kinds of online games spontaneous festivals, is another kind of gorgeous packaging activities. The first "National Treasure Festival", which appeared on March 3, is the representative of this category. This is the grand handed down series of games, "the treasure handed down" in order to promote the opening of the new district to hold a game theme festivals. This holiday name you still don't say, that is, this game can use, you other game take the past that is mistaken, horse mouth is not on the cow head. As for this holiday content, naturally, such as the ipad, such as peripheral rewards, the game's high explosion rate n times the experience and so on.　　But one of the more eye-catching or GM Avatar took Baoti during the festival to perform "Nine son more Emperor" of the delivery of the treasure play. "Treasure Festival" is a combination of product manufacturing festival to do marketing of the recent representatives not only grand in this play, other companies are also familiar with this way.　　You like the Dragon's "magic Field", has been very high on the "Play" magic field, every day is in the festival "slogan, this stems from its daily activities in the game and regular weekends, holiday activities merged, almost caused the year 365 days, every day festival activity phenomenon." Festival marketing So good, even "World of Warcraft" can not be immune. Wow has joined a "dead People's Day" small festival events.　　Although the festival is small, but the use is very effective, in let the foreigner is very hi skin to participate in a cemetery Carol, but also let the player tears face continue to see the gap between the national service and the outside--because this dead people's day, did not appear in the National Service Update list. Let Cwow players tears full face of the "dead People's Day" big small play, online festivals show the polar trend of the festival even after the end? Of course not.　　You do the online festival, then I give the whole fierce, to a carnival! At the same time the launch of the holiday marketing premise, the trend of festival activities polarized.　　If said "Take Treasure Festival" is the representative of online activities, belong to the small play, then Tencent to the carnival, that is big. Tencent Carnival is a game of TencentAfter the rise of the domestic games market hosted the Landing festival event, the carnival in the fourth quarter of each year held in Shanghai, from 2008 to 2010 has held three sessions, each is 2nd, considerable scale. If you can buy tickets or get tickets from some kind of channel, then you will earn, because this scene you can imagine as ChinaJoy Tencent Special, booth size bigger, send out more prizes.　　And all kinds of Tencent's new game products are available, beauty handsome buddy cos and all kinds of performances also will not be less. Tencent Carnival is a successful theme festival sponsored by domestic manufacturers in recent years. If you want to ask Tencent for the shrimp will make such a carnival, of course, or to the blizzard. Blizzard Carnival is the originator of these carnivals, and Blizzard Carnival's global influence is growing. The 2010 carnival, for example, has been the scene of sky-high tickets. By contrast, Blizzard Carnival is truly a global operation, from every week to Europe have its footprints, and the annual carnival of the new release news is bound to be a big concern.　　This is similar to Apple's annual publishing conference in the IT industry. Blizzard is the best Carnival game. Holiday marketing need to be careful not to let the fun scandal the benefits of holiday marketing activities are obvious. Manufacturers can attract a large number of players in a short time, enhance the popularity of the game, creating a festive atmosphere.　　At the same time, the festival marketing some activities, but also brought a lot of benefits to the players, can be said to be the both worlds, both. From this, all kinds of manufacturers around the theme of the game festival must be in the ascendant, but beginnings "water drink too much will choke, clothes wear more will feel hot", holiday marketing must grasp the sense of propriety, otherwise good things change bad, Xi incident scandal is not impossible. DNF in this year's Spring festival event launched by the sale of the player abuse is a typical example of negative, and almost every year there are some games of holiday promotions by the players ironically for the opportunity to circle money.　　To grasp the reputation of holiday marketing, it is inevitable that both lose business opportunities, and lose Word-of-mouth, typical of the foot in the foot. DNF do holiday marketing often move stones to hit their own feet the market growth into a slowdown, how to serve the fun home of these ye, please the player happy, the greatest degree of attraction to the players, is to make every game manufacturers are the top priority. Comprehensive use of more marketing methods, is to ensure that the premise of an invincible network game, holiday marketing as the main choice of many manufacturers, marketing model of various, choose a really suitable for their own model is the best way to promote the game. Otherwise watch others do the theme festival is booming, oneself imitate one but become sibuxiang, outweigh the gains. (Edit/Xu Mingming)