Ignoring the transformation of electricity dealers? Gome emphasizes store

October 30, Gome held in Beijing, "2013 China refrigerator Washing Machine Trend Seminar", the meeting, the United States and manufacturers to sign 9.6 million sets of ice-washing appliances purchase orders, of which Haier procurement of the largest, to 3 million units, sound, Hisense for 1.1 million units, small swan 700,000 Taiwan.

Gome President Wang Junzhou said at the meeting, the future of the ice washing industry will be "high-energy efficiency, intelligent, large capacity" trend of development. This year, the sales of ice washing is better than gome all product sales category, which mainly stems from the replacement of household products.

Representatives of participating enterprises believe that the 2013 ice washing industry into a "deep transition adjustment period." Technology makes the application of traditional white electricity changes, the popularity of intelligent television has been in full swing, refrigerators, washing machines will lead the intelligent life of the new standards. Meanwhile, in June this year, the National Standardization Management Committee announced that the five major household appliances, including washing machines, air-conditioning, flat-screen TVs, will implement new energy efficiency standards on October 1. After the introduction of this standard, there is a view that the current market 30% of air-conditioning and 50% of the washing machine will gradually be eliminated.

Gome Senior Vice President Li Juntao expects 2013-2014 Gome refrigerator sales will rise 35%, washing machine sales will increase 30%.

At present, white electricity has gradually entered the sales season, according to the report of the 42nd week of 2013 published by Allwin Consulting Company (AVC). Among them, the refrigerator monitoring retail volume of 62,000 units, an increase of 19.2%, retail sales for 180 million yuan, washing machine retail volume of 101,000 units, the year-on-year increase of 20%, retail sales for 180 million yuan, air-conditioning retail volume of 38,000, year-on-year growth of 100%, retail sales of 150 million yuan.

With other traditional retailers exerting the internet differently, Gome, although also frankly with the Internet intervention, so that its business model changes, but stressed that "the store is the core of Gome." October 30, Wang Junzhou said that one of Gome's important initiatives this year is "to transform the next generation of stores" to enhance the store environment. Li Juntao also stressed that the United States, while paying attention to the online, but more attention to the store. "It is impossible to sell low prices on the line," he said.

According to March 2012 Gome issued the annual results of 2011 report, the reporting period, Gome listed some of the new stores 282, closed stores 29, a net increase in 253 stores, the total number of stores from the end of 2010 826 to 1079, covering China's 235 large and medium-sized cities. As of the end of the reporting period, Gome listed companies have introduced a total of 40 "new Live Pavilion" and completed 661 existing stores "new mode Shop" renovation project.