IHS: The first half of itunes's online movie market continues to lead

Sina Science and technology news Beijing time August 23 evening message, information and analysis supplier IHS's latest research shows that Apple itunes remained a leader in the US film Digital Retail (EST) and Internet video-on-demand (IVOD) market in the first half of 2011.　　Market share increased from 64.9% in the same period in 2010 to 65.8%.　　It is clear that the first half of itunes's revenue growth topped online movie suppliers. Arash Amel, IHS Research Director, Arash Emire that itunes's market share is still growing at a time when the online movie market is becoming more competitive, meaning it has made extraordinary achievements.　　And says itunes's success owes much to Apple's airplay system, which has expanded its new platform for itunes to boost sales of online movies.　　In addition, the increase in itunes market share is also attributable to increased ipad users and price promotions. At the same time, Wal-Mart's Vudu was also a big winner in the first half of the online film market, with revenues from 1% to 5.3% from the same period in 2010, and the rankings jumped from 5th to 3rd.　　As IHS predicted in its previous report, Emil said, Vudu has become a strong competitor for industry bosses such as Apple and Sony.　　In the first half of this year, Microsoft Zune video Marketplace The industry's 2nd-largest market share, down from 18.5% in the same period in 2010 to 16.2%. The market share of Sony PlayStation Store was only 4.4% in the first half of the year, down from 8.2% in the same period in 2010, and the ranking slipped from 3rd place to 4th place.　　The Emir said Sony's online gaming business had been shut down for a long time in the first half of a hacking attack, adversely affecting its online movie sales.　　In addition, Amazon's market share rose from 4% to 4.2% in the same period in 2010, ranking 5th. Overall, the first half of 2011 U.S. EST/IVOD industry total income reached 229 million U.S. dollars, of which est business income of 118 million U.S. dollars, ivod business income of 111 million U.S. dollars. IHS estimates that the total revenue of this market is expected to reach 487 million U.S. dollars, including est business income will reach $247 million, Ivod business income will reach 240 million U.S. dollars. (Puma)