IKEA mobile App application case

Mobile Marketing Organization http://www.aliyun.com/zixun/aggregation/29803.html ">dreams Factory" (http:// mobiledreamsfactory.com) brought in 2010 new Ikea mobile apps. The app has a unique augmented reality feature: Users can choose a piece of furniture from the catalog and "put" it home.

Software display of furniture, not just a piece of 2D flat photo, but can adjust the angle, by a number of auxiliary tools, so that the table of contents, placed in the real space, can fully integrate into the existing furniture. The image that is photographed again, then obtain very real reference value.

The Spanish IKEA attempt was not mass-produced, with only 40 styles, which clearly did not meet the needs of all furniture fans. They are the first to create a virtual interactive catalogue, with at least the following advantages:

1. Practical Value:
Do not buy the first decoration, the first appreciation, improve the purchase intention, reduce the wrong purchase opportunities. Users to buy the heart of good products to enhance confidence, manufacturers reduce the number of returned goods, reduce the revenue of the administrative expenses.

2. The following:
Even if the customer initially did not buy the intention, but in the use of this mobile phone software, put some suitable furniture or furnishings at their home, but also the photos taken down, more or less always have the impression. What is more valuable than putting a product in a guest's home? Who can easily carry out a very practical "interior design" consultancy service with Huai customers? Through a simple software, these goals can be achieved.

3. Brand Promotion:
Ikea's Furniture catalog has always been popular with professional interior designers and amateur designers. Their efforts to improve the pre-sales (pre-selling) tool is the first furniture company to make full use of information and interactive technology in the catalogue, making the brand a avantgarde, enterprising, caring customer needs, technological progress and other images.

4. Competitive Advantage:
As mentioned above, it is easy for Ikea to become the preferred brand for customers through the connection between software and customers. Other companies that do not have this interactive directory service are considered to be less sophisticated in technology and customer service and more difficult to compete with Ikea!

5. Service at any time:
Ikea has developed a "showroom for home" when other shops calculate how much it costs to shop or display. Any new product, even if not deep has arrived in the local, can also through the Internet and mobile phones to visit, see, try to put in their own home, or even change the change, complete with, and then order online. The whole process can be completely out of the shop!

6. Customer Exchange:
Through interactive catalogues, analog furnishings, mobile phones and networks, communication between manufacturers and individual guests has been initiated. Guests ' love of evil, favorite styles, style and taste, can easily be mastered by the brand one by one. The product size, style design, pricing, promotion methods, service arrangements, etc., are of great significance.