I'll take you to know the cosmetics marketing strategy

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Recently, the micro-shop was fired by all the sellers are hot, but I saw a few really did not see sales of the micro-shop, do not know is a micro-letter platform is really not suitable for business transactions or the marketing strategy for everyone to have problems, this is not, in order to personally experience this fiery feeling, I also joined the micro-shop cosmetics industry, It cost me a lot of money to make some makeup, and I made such a big investment in the marketing campaign the night before that I got the following success.

Okay, look at the sales, everyone will think that is very good, in fact, I to cosmetics and everyone, there is no concept, do not know how to choose Cosmetics, in the purchase, I see that looks tall and cheap on the way into, in general above the picture on the purchase of 3 dollars to sell out 21 dollars, Looks very good, in fact I am doing a free marketing. Before I say my marketing method, I need to discuss, everybody's micro-letter circle inside friend, whether is the person that needs your product, namely, your circle customer is how many? do not know if you have a budget, you share this product, how many fit to see, how many people want to buy, eventually how many people will buy. I am in my friend circle, the budget is more than 500 people fit to see, more than 300 people want to buy, will eventually buy I do not know. How did I get this data in the micro-faith circle? Because I am sticking to these principles.

No personal micro-letters

I see too many friends in my own micro-faith circle to share products that have nothing to do with me, really have a relationship, and I do not want to buy, so I am doing micro-credit marketing, in order to avoid friends of my ads tired, I also apply for a new micro-signal, I do not have my own micro-letter to sell, my products are never sold to friends , and even many friends do not know that I sell the mask on the micro-letter.

Second, I have another website

If you have a few friends on the ad to help you share, unless you share dry goods, otherwise people will never give you a little praise or share, because they are not your friends, so say, must have their own site, from the PC segment to bring traffic, of course, I spent time on the site is not a lot of, Because the site is only part of my drainage, the current average day more than 50 IP. I do not have any ads on the site, mainly with the micro-credit of the public account of the two-dimensional code, with the word "pay attention to the polite", while my site's dry content is still my micro-letter on the main source of sharing, because the micro-shop can not share articles dry goods.

Third, micro-trust friend source

A new source of micro-trust friends mainly through the QQ number import, to know this data, and not to add to friends, then reapply for a QQ number, the source of this data is mainly QQ cloud marketing to me, through the site of the crawl, about a day can crawl to more than 30 accurate QQ number.

Second or my forwarding virus-type marketing, forwarding micro-letter can get free mask, I am not so poor, I am not afraid of investment, is to forward a micro-letter to send a free 3 dollars of the mask, I teeth sent 1000 how fast. Namely this 1000 fast, I pure loss 3000 yuan.

Summary: Above is not the method, but I am in the micro-trust friend Circle adhere to the original, the reason for adhering to these three principles is that I do not make friends business, product good friends like, product is not good, friends also said I sell what fake, because a few dollars lead to a friendship between friends. The main dry goods or the following marketing strategy.

One, free to send the mask

Do people think I'm doing the same as the marketing strategy for free underwear? Certainly not, free to send underwear that is obviously a fake case, too many users say the flaw, and I do free send, is the pure send, no reason, forwarded on the send, how to send? After forwarding, take my product, after I ship, We return the 21 dollars in 21 days, that is, 1 yuan a day, 21 days after all the money back, I do this for three purposes, first: to allow users to stick in your shop to see other things, second: to bring forward the role of the third: to solve the problem of gift money.

Second, friends forward and send

How, this viral marketing do very well, when you forward, get the mask feel good case, you recommend to your friend, mainly you have 2 friends forwarded your micro-letter, then we send a free mask to you, so that a two or two-pass four method can really let me add a lot of micro-trust friends, In the acquisition period, one day time I dropped more than 1000 yuan, the day profit more than 18,000, of course, this money is required to return later.

Third, send another 50 percent

I'm going to give you the word. Too many friends will like, then in let the friend forwards the person, may obtain 50 percent to buy the mask the permission, namely the general purchase must 21 yuan, obtains to the first free person at the same time obtains the second free to be eligible to enjoy 11 yuan to obtain this mask the qualification, So many people think this is a very rare opportunity. So it's a really rare opportunity to buy a mask for 11 bucks.

Summary: The method is a bit clumsy, but it worked really well for me, and we ended up reckoning, 11 dollars to buy 3 fast mask, my free 3 dollars a piece of cost, the cost of 9 yuan, that is, each person, I can earn 2 dollars, but also can take their money to do capital turnover problem, of course, postage is not package, But I'm counting on the cheapest postage.