reporter Survey , only in Beijing area, there are hundreds of illegal "3 15" sites. These websites publish the complaint information of the consumer, rely on collecting the PR fee of the business enterprise and delete the sticker fee to profit, the day enters tens of thousands of yuan, and the consumer is used from beginning to end. According to practitioners, 3 15 the most complaints before and after the They earn the most fast when the volume of business can double.
For consumers, "3 15" is a helpless festival, for businesses, "3 15" is a scary difficulty. Only to this day, the consumer's grievances seem to be really asked to increase their bargaining chips with the illegal enterprises.
Problem companies fear media exposure, especially the "3 15" day. Otherwise, you cannot explain why the public is particularly fond of the "3 15" day when 12315 can get through every day. Media intervention, so that the rights to become the focus of society, for a brand to eat the credibility of the business, there is nothing more than exposure to the public in front of the more terrible things. A large number of illegal websites just fancy this point, have acted as the media and the role of the bomb, the alleged infringement of consumer rights and interests of the merchants to blackmail.
Wide NET, must be able to catch the guilty of the fish, fortunately, a year on a "3 15." This kind of web site behavior, in addition to be able to self fat purse, will only cause three lose the situation consumer, enterprise and social credibility. If the daily protection channel is fully effective, consumers why focus on the "3 15" This day posted online? What are the business opportunities of these illegal websites?
Looking back over the years of cases, from the double sinks of lean meat to the Leonardo da Vinci's furniture, all the incidents are through the central media exposure and caused a huge shock, and this exposure, difficult to become normal. In this context, Luo can only choose anger hit the fridge to rights, ordinary consumers can have what good way? When the normal rights of defenders repeatedly blocked, coveted criminals will certainly take the initiative to assume the "supervision" of the function, in the end, but only to fulfill the extortion spree.