I'm not looking, I'm seeing you. On the content marketing of medical website

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Remember Zac (Shanhui) One time to answer the question of netizens (probably mean): Do not take SEO site compared to the enterprise site does not rely on high-quality original content to win, to rely on mining products and services of the core competitiveness (build brand, publicity brand) to win.

Indeed, the vast majority of the emphasis on standardized hospital (enterprise) site can not emphasize the original, only to take the differentiated marketing road, in-depth excavation of their own services (products) Unique selling point, to create a brand. Because if this kind of website content description also recklessly propaganda individual experience, comprehend, even disregard industry standard, so end such hospital (enterprise) certainly no one dares to believe, also talk about what marketing.

But this does not mean that the hospital site content does not need to operate carefully, in fact, such a special industry site content more need to do to do to do. And it must be pointed out that the core competitiveness of hospital Network Marketing (unique selling point) can only be found on the basis of the construction of High-quality website content system.

The medical web site is surprisingly similar to the description of the same illness.

But now more of the medical profession website emphasizes is the daily more manuscript uploads, web site editors completely copy Baidu Encyclopedia or other similar sites, even mistakes are all the same mistakes into a pile-even some of the original hospital name has not changed, the text is flooded with a variety of medical terminology, special nouns, Such pedantry science and technology stereotyped let lack of professional knowledge of the patient read unintelligible.

Can you expect more patients to be satisfied with this homogeneous medical website? Can you expect these site operators from the copy editing process to truly find the core competitiveness of the hospital, so as to truly achieve brand, promote brand, to attract potential users door-to-door or online counseling purposes? It must be hard.

Why does the medical Web editor copy Baidu Encyclopedia and other similar websites? For fear of error, most of the website editors are not medical professional trained, so copying is the safest.

Web site content can not be wrong is the most fundamental requirements, but if only to meet the most basic principles can not be wrong, such a site must be difficult to achieve marketing purposes-although said more attention to network marketing of private hospitals have been through a large number of advertising funds into the formation of a certain brand effect.

Also, the website editor from Baidu Encyclopedia or other medical websites to learn professional medical knowledge is understandable, but if can never use their own language will Baidu Encyclopedia of those esoteric professional medical terminology to explain clearly, just copy authoritative website, then such editors will never progress. More importantly, the medical profession website Most emphasis is rigorous professional, to let patients (potential users) feel the hospital's professional rigor, by copying is not copied from the rigorous professional.

"Paper on the end feel shallow", to solve this problem, from online learning is far from enough, medical website editors must humbly learn from the hospital experts, strengthen with doctors, nurses and even patients with the exchange. Some hospitals have stipulated that the website editor must follow the doctor rounds on duty, this measure not only can let the website editor quickly acquaint with the medical specialized knowledge which the hospital involves, but also can understand the patient demand and the hospital technical superiority place, in the website copy writing to inject the individuality factor, this is one kind of good system which

Through such a Web site editor to follow the Doctor on duty rounds, and the Department of Physicians at ordinary times to strengthen communication, but also can grasp the first-hand typical cases, timely collation on the website (must pay attention to protect the patient's privacy), the formation of a typical hospital case, which can greatly enrich the personalized content of

In addition, the hospital news information many sites do not attach importance to, update is not timely. This is not only propaganda their own hospital best online way, and from the SEO point of view, but also do the keyword anchor text link the best place. Indeed, the hospital news information is not fresh, lack of publicity highlights. Can turn over to think, the hospital every day explosive news is strange, "no news is the best news"!

Although this, but if we just keep professional focus, attentively to observe, business planning, you can invent a lot of new things, such as some of the annual surgery data statistics, good doctor-patient relationship, and so on, these dongdong will play an unexpected big role.

Some hospital website editors communicate with online doctors, identify the patient's typical problems (also need to pay attention to protect the patient's privacy), formed an expert to answer the section, such a way to highlight the web2.0 era site to pay attention to the characteristics of user interaction, as long as the operation can create more authentic and credible site content.

The disappointment is that more medical site patients often answer a few words, Morukin, it is difficult to meet the needs of patients, it is difficult to stimulate the patient's website to ask questions of the desire, and such a page is also easily defined as a search engine blank page ( At the beginning of 2011 there has been a large number of blank page sites have been Google down the power of the case)-so the answer to the question words should be kept in about 300 words.

In addition to these common plates, some hospital sites in order to emphasize the professionalism of the hospital in the professional field, to build the academic authority of the propaganda experts, set up a special area of expert papers, so that not only highlighted the experts, but also show the hospital for medical research attention, the problem is that many sites such a forum perennial are the one or two experts, Three or four papers, will never go out of the Hu Shunqui that "Lao Tze's team opened, a total of more than 10 people seven or eight guns" dilemma, such a forum set up is not as good as not set up.

These sections of the establishment reflects a lot of medical websites out of the same quality of the serious desire and make efforts to avoid the homogenization of serious content marketing dilemma, I think it is not the new section set up the problem, but did not stick to it. Solution or must go to the forefront of the hospital to go, ask, and doctor patients more exchanges, to find, to find-although this is not easy, it takes a long time, the need to do through repeated chewing digestion to get the unique high-quality content.

Jesus said in the Bible: Look, find, knock and open the door. "Yes, it's not easy, but in the absence of a better alternative," If a stupid method works, it's not a stupid way (if it's stupid but works,it isn ' t stupid )”。

Lack of in-depth and meticulous content to do the basis, can only rely on this shocking headline marketing eye-catching

Therefore, do not pay too much attention to upload the number of articles, not to be afraid of other similar sites plagiarism, adhere to. This kind of high quality website content system construction is not only advantageous to the better website user experience establishment, and, as long as perseverance, but also from the site content system in the process of building a gradual excavation, establish their own unique "differentiated marketing" program and quality website content construction ideas, experience, set up a good website to maintain the overall norms , and thus walk into a unique web site construction ideas and high-quality Web site content system construction complement each other virtuous cycle process. Really avoid that by "one side do people, while working" the shocking title to attract patients eyeball of the so-called website promotion (thank you, Yunnan Benevolence Hospital to provide related assistance, this article by Gouyn12 original starting, copyright, Wenzing, reprint, please use the link form to indicate the origin of the article http:// www.gouyn12.com/wzyy/231.html).