I'm the monitor, my class, an unintentional success. Marketing case

Wen/second AH tired

Personal quotes: Do not be difficult to be well-known, difficult to do reputation.

Li Xinping once said such a word, a good marketing case, must have several major elements: high education, high creativity, high executive power, high insight. May be because of marketing too much, the first to see something new and gimmick always think it is a marketing-I am monitor my class.

I am the monitor of my class, with the latest ideas, the most social marketing force of the topic frequently appeared in the network, newspapers, radio, television and other 300 media, to the trend of the spread of lightning. This is what makes this social topic so hot, so red over the Internet. After a comprehensive understanding, the end of the personal thought that "I am the monitor my class" should be the Li Xinping teacher's words:

High education:

Education is important, knowledge is more important!

From a successful marketing case premise, each case must have a high quality, highly educated team members. I am the monitor my class is no exception, they set up a job for 8 people team, everyone is not working college students, with a common goal-to find work, and perfect integration together. The team has a good psychological quality, the team members have the Olympic volunteers small director, school student union president, community head, the perfect art of the cartoonist, as well as the logic of a clear mathematical professionals. It is obvious that "my class" is more shocking than "my regiment" to find work for a common purpose.

High Creative:

If you don't have a good idea, go to hell!

As the saying goes, a group without faith and goal, can always do cannon fodder regiment. And in this class, they have a common belief that I have to work. A seemingly small goal, but in fact there is a lofty ambition.

In the search for work on the road, this group of students to participate in the hundreds on-site recruitment, cast nearly a net resume, looking for the network of the corner, is almost a strong donkey. Back to the original point, "My class" gave up their own exploration of the road, but finally chose a strong E-commerce site "Taobao" to a novel "passive" way to promote themselves. Selling artificial vanity gimmick, selling resumes for the real point, resume using comic form, fine play visual marketing. "My class" using the "exciting" marketing techniques (marketing three-stress theory: passion, excitement, anger), luring a large number of people to pay attention to the living things immediately became 300 flat media welcome guests.

But there is a question, why "my class" finally to choose Taobao E-commerce platform?

High execution:

Never lack of good ideas, lack of good executive power!

It's not easy to stand out on Taobao. As difficult as a needle in a haystack, the largest integrated shopping site in Asia, with 62 million users in the early 2008, has a daily turnover of nearly 300 million yuan.

Taobao from the sale of ghosts, the auction of mosquito events, and even 08 years of social topics, the women's events, are clear signs of a point, Taobao has simply sublimated from E-commerce platform to the birthplace of creativity. "My class" saw such a strong business opportunities, so, the choice of Taobao, their shop fire. In fact, it only opened less than half a month, although the media coverage is strong, but so far has not completed a deal (there are some difficulties in the middle of the development).

A good battle ground is important, and at the same time the main station in the next also must have a high wall defense, attack. Obviously, Tianya for "I am the class Zhang my class" has made the strong backing. "I am the monitor of my class" From the beginning of the choice of a main post for outreach. The main place is located in Tianya workplace World plate.

Such meticulous layout of the main line is really NB, compared to some network marketing staff is Yangtze AH.

High Insight:

The right people and, do not hype that is not!

March is the two sessions, but also the peak of the social discussion of employment problems, under such a huge employment pressure, everyone is eager to use the method Deus, get the media attention, find the right job. and "I am monitor my class" to the ego hype way to attract eyeballs, mixed new ideas, combined with politics, society. So insightful, do you have?

To be honest, the idea of being so unplanned has finally brought benefits to the five. First, Taobao has promoted a good reputation and visibility; the second is to Tianya to bring a strong UV and reputation; third, for the north of the University of technology to enhance the visibility of the four is to "my class" brought visibility, five is for the media to bring good news points. You say, this unintentional operation it NB not NB.

Tags: I am monitor my class Taobao collective auction second AH tired Word-of-mouth marketing