I'm the one who's willing to gamble

7:30 A.M., in Beijing on the early train to Zhengzhou, Qihoo 360 chairman Zhou 祎 wrapped in a gray coat, sitting in the seats of second-class carriages, the collar of the coat showing the red shirt of the foundation. Hair staggered to the top of the head, eyes slightly red blood, and the back of the hand on the mark painted. That was the day before yesterday to discuss the appearance of smart children's watch. He didn't have a good rest for the past two days.

Zhou's foot was a shopping bag filled with magazines. After reading a bag of magazines, it is his habit of riding a car. His secretary says he insists on reading every day.

In addition to reading, Zhou also has a well-known hobby: fighting. Zhou said that he had "love to fight" since childhood, "but the old fight". Facing the Beijing News reporter about whether he has "not concede" the character of the doubt, Zhou said he is really aggressive, but not to admit defeat, he is only competitive.

Zhou says startups don't have the ability to play defensive battles.

Topic 1 Layout

Success is an accidental

"It's like saying that when a typhoon comes, pigs can fly in the sky, and many people succeed because of the typhoon." ”

"Don't admit defeat" is a tactic

Beijing News: Your Biography "refuse mediocrity" read down, feel you experience ups and downs, can toss to today, make tens of billions of dollars in market value scale, in the final analysis is not admit defeat.

Zhou: Not admit defeat, I this person is willing to gamble concede defeat person, some thing you did not do well, do not admit defeat to have what significance? But many times to go back to the disk, through the recovery you know where you are wrong, what experience and lessons can be summed up. My character is more competitive, belong to repeatedly defeated and war type, sometimes encounter big difficulties, big setbacks, but I will be more calm.

"Not admit defeat" is a tactic, from the "Tao" level, is my values and many people are not the same. Many people are listed by the company or by market value as a standard, or how much money they own. But my value is that the greatest sense of accomplishment is that you make a product that you can influence millions of, tens of millions of, or more users.

360 No layout

"The product doesn't look very cool, but it's practical," said the news. ”

Zhou: This is also 360 temperament. Different companies have different temperament, you can imitate Apple, but its temperament is you can't learn.

I want to keep discovering the needs of the users. A lot of people always like to ask big company layout. In fact, what is the use of layout? I have seen some of the layout of the company, do not pick up the atmosphere, the end of the user's approval.

Beijing News: 360 no layout?

Zhou: We don't have a layout.

The Beijing News: from PC to mobile phone, 360 each step is very logical.

Zhou: Many Chinese entrepreneurs do an afterthought when they do something successful, and you find their logic very correct and forward-looking. But I am not like this, every step of my is to explore.

Who can see so far and stand so high in a changing industry? I feel like bragging.

The first Tencent several teams are trying to do micro-letter products, who knows which team can succeed?

The pigs are flying because of the typhoon.

BEIJING News: When you are in it, often have the feeling of elephant, are you lucky to touch one?

Zhou: it is. Internet companies have been exploring for the first three years, really elephant or stones, because the internet is a constantly changing industry. So, sometimes I think success is an accident, or success is a big part of luck, even though every successful person doesn't admit it.

It's like saying that when a typhoon comes, pigs can fly in the sky, and many people succeed because of the typhoon.

But on the other hand, is there a place where you can work on your own? You have to keep your sharpness, don't be afraid of failure, try to make mistakes constantly. In the course of this exploration, you may have explored five directions and finally succeeded one.

Most companies are going through an exploratory process. Explore, do not make a big plan, I advocate on the microscopic grasp a little, fast test, quickly to give users feedback, feel can be on the pursuit.

For example, "portable Wi-Fi", the first team envisioned more than 10 functions. I encourage them to say that the idea is good, but the specific operation can be all the additional features are cut off, leaving a free hot feature. This is its greatest demand. If this feature is not acceptable to the user, then it is built on top of all the features are not established.

Topic 2 Trends

"Chicken Soup of the Soul" is useless.

"Those who succeed in hindsight are all about how they are, and what else can they do besides making people more admired by the big guys?"

BEIJING News: What do you think of "homeopathy"?

Zhou: That's the right crap. Successful people can say that they are homeopathy, the question is at the beginning of the time who knows it is suitable? I prefer the book of the former CEO of Intel (24.55, 0.13, 0.53%), Dr. Grove, "only a bigot can survive," he says, when any trend comes, it's not gongs and drums, You have to listen, it's a noise or a faint signal.

Young people, entrepreneurs to really want to see the so-called potential should instead put themselves down, listen to the voice of users, observe the user's behavior.

Beijing News: In 360 the first release of free anti-virus, you do not think you are doing subversive things?

Zhou: Yes, it was summed up afterwards.

Beijing News: You seem to resent the "hindsight summary".

Zhou: Do you know what's missing from Chinese entrepreneurship?

Chinese entrepreneurs are often the success of those who are hindsight-style summary, are talking about their cattle, this kind of things in addition to the big guys are more admiration, worship, what else can do?

When all the marvellous of a Chinese richest man was touted, then some quotations were made. But reading that quote every day doesn't guarantee you success. I also read those quotations, all of which have their own reasons.

The Beijing News: It is also very refined.

Zhou: Yes, it's a "chicken Soup for the Soul", but it's no use. So, I would like to put some of my pain, the past experience of the ordeal, how I think, how to make the wrong decision, to share this mentality with young people, he can learn something.

Topic 3 Uninstall Pre-installed software

I choose to stand on the user side

"If the user likes the software, it will stay on the phone," he said. If users don't like it, they will do everything they can to kill it. The user is going to kill it. ”

I didn't expect this to be so big.

BEIJING News: When you last interviewed you, you said you liked to fight when you were young. This uninstall mobile phone pre-installed software to bring you a big trouble.

Zhou: Yes (like a fight), but I can't fight it.

National Day this year we have done another thing to offend peers (uninstall mobile phone pre-installed software).

The same thing as the Rogue software, is a violation of consumer rights. We're just saying this, and we shouldn't do that.

At that time did not expect to poke a hornet's nest, including many mobile phone manufacturers (are opposed).

Beijing News: The team should have an evaluation before doing it, should have thought of.

Zhou: not looking carefully. We were more cautious at the time, not 3,601 to automatically kill the pre-installed. Users have to take the initiative to find this function, but also have to point several times, can be deleted, and manual operation, if not pre-installed software hated users will not necessarily use this function.

We really did not expect the views of our peers to be so great.

Beijing News: 360 also pre-installed, pre-installed are to spend money.

Zhou: They're preloaded, they've got money. Mobile phone to the user's hands, the user to remove it does not matter.

The user is going to kill it, not me.

Beijing News: Software vendors are wasting money, and software vendors will no longer spend on pre-installed. Mobile phone manufacturers are certainly not happy.

Zhou: That's the difference between us. I'm thinking about whether the user wants to.

Beijing News: Recently asked a software manufacturer, he said 360 and when athletes and referee, very immoral.

Zhou: We're just a tool. If users like this software will naturally stay in the phone. If users don't like it, they will do everything they can to kill it.

The user is going to kill it, not I'm going to kill it.

The Beijing News: Users have no way to uninstall pre-installed software, you now create this approach.

Zhou: The function itself is correct.

I still that point of view, an enterprise to succeed or have the right values, the most important thing is how to users.

All successful enterprises in the Internet must be the interests of the user first. What do you choose to do when there is a conflict between business value and user interests? I choose to stand on the user side.

Ma Yun recently to do, Ding lei do easy letter, we challenge micro-letter. This incident reflects the characteristics of the industry, we compete for free to users, but also want to give users a free flow, giving free text messages to users. Products are free, but also to find ways to send a lot of resources, is to allow users to use. This is the ultimate competition.

Topic 4 Follow suit

"Imitation" micro-letters never get a chance

"Today, you will never have a chance to make a product that looks more like a micro-letter." You must think of doing something different from it. ”

Beijing News: This year, the micro-letter is very hot, Ali are in follow-up, how do you think this market?

Zhou: Now everyone is learning to believe that micro-trust is important. But the micro-letter has been done for three or four years, to do it, the operators have been overturned, today you do a surface and micro-letter more like products, there will never be a chance.

You must think of doing something different from it. This is what I always say, only innovation, can produce a new level of competition.

Just like the Sina Weibo did well, Tencent also do micro-blog, but Tencent did not do micro-bo do Sina, because it and Sina no difference, no money. But what did Tencent end up using to hit Sina Weibo? It was a micro-letter, a completely different product from Weibo.

In the Internet industry, can not rely on the moat, but to go to innovation, to surpass themselves, the company can live long.

Beijing News: Several major internet giants are in the layout, the use of methods to build high walls, to prevent enterprises in the mobile internet era. 360 How to plan?

Zhou: I personally think that 360 is still a start-up company, it is impossible to go with the Giants than the financial, more unlikely to play with the same style as the Giants.

I personally think that only a quick run to hope, and ultimately rely on innovation.

Beijing News: Muddy Water short of the Net Qin, 360 of the share price is affected, you worry?

Zhou: I don't care. I am the first generation of Internet veterans, after 2000 years of bubble and bubble broken, many companies fell from the sky to the ground, you will have a more common mentality.

The stock price only represents the investor's expectation for your future. I think that the limited attention to the user, the value of the enterprise is not because you have a good share price is valuable, but a user support you.

Topic 5 Innovation

If you don't subvert others, you will be overthrown.

"Entrepreneurs to be very hungry, do not meet the status quo, to meet the status quo will not subvert, and will not subvert themselves, it is easy to be subversive." ”

Subversive innovation is "the reverse attack of the hanging wire"

Beijing News: In the path of entrepreneurship, you are more advocating subversive innovation. Why?

Zhou: The truth is particularly simple, the real subversive innovation there are two kinds, one is to change the cost of expensive, free fees, one is complex to become simple.

It is actually from the low-end cut, to create a new, the original large enterprises do not look at the market, and then let a lot of low-end users come in, so many users are not originally users come in, and then slowly to nibble on.

I call it "the reverse of the hanging wire."

Beijing News: 360 is there any chance of subversion in the next five years?

Zhou: I don't think I can subvert others, and I will be overthrown by others.

may also be the result of character, I would like to play the role of a catfish, so I will continue to do the self subversion.

Entrepreneurial spirit determines innovation ability

BEIJING News: Undertaking has a number of successful transition companies, such as Apple has been back to the dead, Nokia has had a successful transition. But now that Nokia is ailing and Apple's innovation is weak, is it a chance for companies to subvert innovation?

Zhou: No, actually the key is determined by the spirit of the entrepreneur.

Jobs, for example, did a lot of disruptive innovation when he was at Apple. This entrepreneurial spirit, I think, is never satisfied. That's why Mr. Jobs's speech at the Stanford annual meeting said, "Stay hungry." Is the entrepreneur to be very hungry, do not meet the status quo, to meet the status quo will not be overturned, and will not subvert themselves, it is easy to be overturned by others.

The Beijing News: it is easier said than done.

Zhou: Yes, so in our industry, the character and spirit of the entrepreneur is particularly important.

BEIJING News: This may also be a common problem for large enterprises.

Zhou: This is when you are a little frog, jump to jump very flexible, when slowly become an elephant, really heavy.

I think there are two ways of coping.

One is, if a company overturns you, I want that company to be my investment.

The second is within the enterprise, there must be an internal "special zone" mechanism. Enterprises in order to maintain the existing business, can not go back and forth every day, but your company must have some can toss people, some can toss the product department, let them to innovate.

If one day someone can overturn us, I hope that this is my in-house training company, or I invest in the company.