Image is important: How to enhance the SEO effect by optimizing the website image

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Come out and mix, image is very important. Mixed Internet, image is the first hurdle that determines your survival. A website, no matter how rich the content, if the image is too bad, in the shallow attention of the Internet is doomed to be unable to survive.

Just the end of the 3721.html ">2014 Year national SEO sharing Conference, Zac talked about the future of SEO, improve user behavior This index will be in search engine ranking algorithm to improve the weight, that is, bounce rate, stay time, PV volume and other indicators.

Of course, this not only refers to Baidu, but all search engines. In fact, really good site optimization should not target which search engine, but should focus on the needs of users. Search engine put this user index weight to promote, actually also want to put more energy focus on the user experience of ascension above.

So how should these user metrics be promoted? There are a variety of ways to share the most easily optimized ideas.

This idea revolves around the website image mentioned above. A good site image can often allow users to stay for a few more points open a few pages. However, here to mention not only the site looks good, but also need to do more image improvement, mainly from the following several aspects.

1, the first screen to pay attention to

General web site can not be displayed on a screen, and a screen on the display of the site to give people too thin impression. This first screen acts as a first impression on the site, so it must be the first time the visitor's attention is captured.

First, the first screen to eliminate the dense. Do not think that the first screen will be a large amount of information to bombard the user's eyeball, which will take the user away. The first screen as far as possible do not appear the following things: a. paragraph text; b. text list; c. more than three colors; d. dropdown box.

In fact, the first screen of the necessary elements on the four: logo, search box, navigation bar and large theme. With these four things, others can be added as appropriate, the overall principle is simple and generous, to induce the click-oriented, do not show too much practical information, especially the word not too much, this is the trend of web design.

2, the overall structure of the website to avoid using "parallelism"

After the first screen catches the eyeball, the general person will first browse the whole website, drag down and see what the website roughly says. Although the bottom piece area is bigger, but must want to avoid is the website plate straightforward. "Parallelism" of the plate structure is very easy to cause fatigue, because it makes the eyes can not fall.

Therefore, although the first screen below the area is relatively broad, but also to do have a master, there is a sense of hierarchy. Generally, the more important information is displayed on the left, the more the less information is displayed in the lower right. In this way, users can suddenly find what is needed for two clicks.

3, let the first page title again "title Party" some

A home page above the title of a large proportion of the paragraph in the text is very small. The title that can appear on the homepage is limited, therefore, these do not let these titles occupy the manger does not take a crap, do not appear mediocre boring title, otherwise the overall page "by the point rate" will be reduced, the arrival of visitors to the page to reduce the amount of natural PV, stay time and other user indicators will fall.

Therefore, the title of the homepage should be carefully designed. So far, the keyword layout-oriented title does not recommend a large number of uses, but the inducement of the title should occupy a large proportion. Home title The biggest contribution should be to make the overall image of the homepage lively and interesting, highlighting the brand characteristics, rather than stay in the layout of keywords.

4, use the picture to induce the click

The attention economy, which attracts attention, has the opportunity to survive, so the meaning of the picture is particularly significant. Even if it is the tiger sniff net this kind of depth reviews the article main website, also will carefully select the picture to enhance the website visual effect, "No Picture no truth" is the Internet very disappointing word.

Therefore, it is recommended to increase the overall site picture proportion, large map small map combined use, especially the use of small maps, loading speed and other technical aspects of the problem, and make the site seems more attractive. "Small Figure + title" List form appears in the homepage will be very often click the temptation of a landscape.

5, let the text layout slim some

If your visitors are fortunate enough to go deep into the article page, it is gratifying to congratulate, but also the pressure of the mountain, because the details of the page's stay time on the impact of SEO effect greater, general details page stay should be the longest.

Therefore, the text layout of the details page does not make people want to run at a glance. Let a person see lose confidence often is no small title, large paragraph of text, text too small, text too long these basic mistakes, so, to lose weight is very necessary. Weight Loss method is aimed at these basic errors to improve, the size of the title mosaic, multiple segments, font size more than 14. As for length, it depends on the quality of the content.

In addition, it is recommended that the article page interspersed with several pictures, text mixed row is the basic requirements of the net.

6, website interaction don't be too enthusiastic

The most maddening sales often have two kinds: one is the volume is big, the other is too much talk, both sales are "rape" sales, it is difficult to conquer customers. The site's artificial customer service or robot customer service is equivalent to the sale of the site, it is best not too active. The nature of the Internet, more emphasis on user-led, read, do not understand and have the need for users to initiate inquiries.

So, just make sure that your customer service at any time in the easy to see the place can be, do not always hothead the same doom pop-up, the whole screen back and forth suspension. In fact, pop-up and suspension of these two things can be abandoned.

The above mentioned points can let users behave better in the site, do a good job is also easier to make the site as a search engine in the eyes of the best site. In fact, these practices can be understood as "implicit in the chain of construction", are to improve the depth of the visit to do. The current search environment to the SEO people put forward a higher demand, not only the dull keyword and clever technical means, but to more face the user, and user needs docking.

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